Comments on: What to include in your PPC Report https://www.searchenginepeople.com/blog/what-to-include-in-your-ppc-report.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:54:51 +0000 hourly 1 By: Adrian McCluskey https://www.searchenginepeople.com/blog/what-to-include-in-your-ppc-report.html/comment-page-1#comment-567637 Tue, 16 Jul 2013 16:35:16 +0000 https://www.searchenginepeople.com/?p=40776#comment-567637 Definitely! Their biggest interest is the bottom line and while I try to include all relevant information, stats that (hopefully) show a positive ROI get their attention quickest.
cheers

]]> By: Ruud Hein https://www.searchenginepeople.com/blog/what-to-include-in-your-ppc-report.html/comment-page-1#comment-567614 Tue, 16 Jul 2013 15:38:06 +0000 https://www.searchenginepeople.com/?p=40776#comment-567614 In reply to Adrian McCluskey.

Cost per keyword and conversion must be interesting too to them, I guess, Adrian?

]]> By: Adrian McCluskey https://www.searchenginepeople.com/blog/what-to-include-in-your-ppc-report.html/comment-page-1#comment-565975 Sun, 14 Jul 2013 18:49:38 +0000 https://www.searchenginepeople.com/?p=40776#comment-565975 What I include in my reports does change somewhat depending on the particular client. They’re all bricks and mortar local business owners so most often their biggest interest is the the conversion of site visitors into paying customers. Sometimes hard to do but it’s the only stat most of them care about. The rest they like to leave to me.
cheers
Adrian

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