What Your Site Is About in Ten Seconds

At the beginning of the week, I asked the following questions:

What is your message? If you wanted your site to say "one thing???, what would it be? Is that message represented well in the search engines?

Raise your hand if you thought about that post for more than about 5 seconds. C'mon, don't everyone raise their hands at once. What? Just a couple of you! Ok, that's what I thought, so today I'm going to challenge you to answer the following, and I want to see your answer in the comments so I know you actually participated. 🙂

stopwatchToday's task: Explain what your site is all about in ten seconds or less. If you need to substitute "widget" type words, that's fine. I'm not looking to steal anyone's niche ideas. I am hoping to spark a thought process in you, however. I want you to boil down your business to its most important element - its core - its very essence. Once you have that ten-second core message worked out (and published in the comments below), now see if that core message is well represented in search. (You don't have to share those details below if you don't want, just the message itself).

I don't have a real contest or prize in mind at the moment, but I will likely do something nice for someone who actually participates in this task.

Bonus points for anyone who understands why this might be a useful task to undertake. 🙂

Additional Posts

Google agrees with the unabomber

Let The Stealth Games Begin

Yellow Pages Goes Social

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
Google agrees with the unabomber

Marissa Mayer, Google, Vice President, Search Products & User Experience at Google (my emphasis): "Google is painted as the algorithmic...Read...