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	<title>
	Comments on: &#034;Why&#034; Matters More in Keyword Research	</title>
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	<link>https://www.searchenginepeople.com/blog/why-keyword-research.html?utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
	<description>Canada&#039;s Search and Social Media Authority</description>
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		<title>
		By: Dave		</title>
		<link>https://www.searchenginepeople.com/blog/why-keyword-research.html/comment-page-1#comment-173661</link>

		<dc:creator><![CDATA[Dave]]></dc:creator>
		<pubDate>Thu, 22 Mar 2012 19:27:21 +0000</pubDate>
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					<description><![CDATA[Thanks for the insight. I always have trouble really nailing keywords that buyers use. I generally go for the most common ones then use variations of this so this blog has given me some good ideas for targeting new keywords! Cheers]]></description>
			<content:encoded><![CDATA[<p>Thanks for the insight. I always have trouble really nailing keywords that buyers use. I generally go for the most common ones then use variations of this so this blog has given me some good ideas for targeting new keywords! Cheers</p>
]]></content:encoded>
		
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		<item>
		<title>
		By: Anthony Contoleon		</title>
		<link>https://www.searchenginepeople.com/blog/why-keyword-research.html/comment-page-1#comment-156241</link>

		<dc:creator><![CDATA[Anthony Contoleon]]></dc:creator>
		<pubDate>Wed, 25 Jan 2012 06:44:06 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=23959#comment-156241</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.searchenginepeople.com/blog/why-keyword-research.html/comment-page-1#comment-156091&quot;&gt;Jeff Casmer&lt;/a&gt;.

I agree, targeting the right people for the kind of conversion you are after is just as important as appearing for the right products or industries. After all, at the end of the day it is about the ROI.]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.searchenginepeople.com/blog/why-keyword-research.html/comment-page-1#comment-156091" data-wpel-link="internal">Jeff Casmer</a>.</p>
<p>I agree, targeting the right people for the kind of conversion you are after is just as important as appearing for the right products or industries. After all, at the end of the day it is about the ROI.</p>
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		<title>
		By: Jeff Casmer		</title>
		<link>https://www.searchenginepeople.com/blog/why-keyword-research.html/comment-page-1#comment-156091</link>

		<dc:creator><![CDATA[Jeff Casmer]]></dc:creator>
		<pubDate>Tue, 24 Jan 2012 18:52:38 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=23959#comment-156091</guid>

					<description><![CDATA[I think that &quot;intent&quot; is very important.  One marketer told me last week that some sites are targeted as &quot;research&quot; keywords and other keywords target the &quot;buy&quot; mentality.  Important to differentiate the difference when building a profitable site.]]></description>
			<content:encoded><![CDATA[<p>I think that &#8220;intent&#8221; is very important.  One marketer told me last week that some sites are targeted as &#8220;research&#8221; keywords and other keywords target the &#8220;buy&#8221; mentality.  Important to differentiate the difference when building a profitable site.</p>
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