Comments on: Why Most Keyword Research Doesn’t Help You Sell… and What to Do About It

By: Dennis Miedema

Dennis Miedema — Tue, 16 Jul 2013 18:48:20 +0000

@ Steve: thanks for the compliment and the comment as well! I’m not gonna lie to you and have to agree that, yes, some products are very hard to sell online so which market you’re in can definitely have an impact on whether you can sell online or not. And when I change “choosing” the proper services or products into “creating”, then what we end up with a lot of people creating products to solve THEIR problems but not a problem a sufficient number of people has. Marketing, at its core, is about developing a solution for a problem a large enough group of people has. Your product meets a need, basically. What I see a lot (and I’ve been guilty of this mistake myself in the past btw) is people who make products and THEN find a market for them. That’s backwards, almost like buying a nice set of rims and then seeing what kind of car they would fit on: a very expensive adventure lol.

By: Dennis Miedema

Dennis Miedema — Tue, 16 Jul 2013 18:36:07 +0000

@ Sam: thanks for the compliment and the comment! And you’re right: if you’re already generating conversions, then your website statistics are pretty much your golden ticket because conversions don’t always come from where YOU think they come from lol. I wrote my post with people in mind who have a hard time getting any sales at all or who are only generating 1’s and 0’s if you know what I mean. Under those circumstances, website statistics sometimes won’t tell you anything at all. I’ve been there years ago, so I wanted to show a way out or so to speak. Nevertheless, it’s a great tip.

By: Steve

Steve — Tue, 16 Jul 2013 12:01:04 +0000

I strongly agree with your points Dennis. These are very important things not to miss and often make the difference between 2 similar sites with great content but one falling short on results. Choosing the proper services or products is the next step as there are just some products or services people won’t buy online and prefer going to the store to get and use the web as research.

By: Monster Sam

Monster Sam — Tue, 16 Jul 2013 10:14:35 +0000

Great post Dennis!

Searcher intent is certainly the most important aspect of any keyword research process.

A very powerful way to attract keywords you know are going to convert is by using your existing analytics data.

Look at what organic keywords are converting for you, the longer tail the better! Chances are you’ll get a lower CPC and more conversions.

Just my 2c!