By: Nick Ker

Nick Ker — Sat, 10 Aug 2013 11:33:31 +0000

Excellent! Many SEOa seem to fall into the trap of binary thinking or assume that any one thing (like quantity of links) is THEone true thing that should be their main focus. That also leads to assumptions about what not to do – like the way everyone is all worked up about press releases and guest posting at the moment. It becomes an “all or nothing” view when in reality, successful SEO is a complex balance of many things.
One would think that by now more people would understand that the algorithm is more complex than a check list of simple items. The relationships between all of the binary factors AND the less tangible things like user experience holds that thing Google is looking for which everyone wants to find.

By: David Leonhardt

David Leonhardt — Thu, 08 Aug 2013 01:26:09 +0000

Pratik, a great post. I am a big believer that Google values very highly user data. They know how long we stay on a page before bouncing back. They know if we bounce back. They know if we then click on another result of perform a brand knew search. They know if we click more on the #5 result than the #2 result. And they even might know what how long Chrome users stay on each page and where they go when they leave the site. They have so much user satisfaction data, they would have to be bonkers not to use it – given that user satisfaction is what keeps them afloat.

Comments on: Why the Google Ranking Factors You Think Matter, Don’t

By: Nick Ker

By: David Leonhardt