Both Search Engine Roundtable and SEO Book are doing a good job of documenting the WMW conference sessions in
the same. So, instead of regurgitating the same info, I'll let you read their notes for the details, and I will,
instead, write more about what I think were some of the most important or most impressionable things that I get out
of the sessions. What follows will not necessarily be exact quotes from the speakers, but rather my take on either
what they meant, or my thoughts on the benefits of what they said.
From John Battelle's keynote address, entitled "Search, Web 2.0, Blogs, and All That - The Role of Publisher in
an Intent Driven World": John discusses how the internet has matured over the years. One thing he mentioned
really caught my attention. More and more sites are taking advantage of user-generated content, and this content
churns out lots of content that delivers tons of visitors via the long tail (i.e. secondary phrases). Current
examples of user-generated content include interactive blogs and forums. There is a marketing opportunity
where people gather to have conversations. That sentence is one I will be thinking about for a while.
From the Niche Marketing session, some things to note: Write to your Best Prospect. Target your pitch to the
person that your product or services most closely matches his need. Don't try to sell to a wider audience. Convert
the users who really need your product, and you'll make more sales than if you try to cast a larger net. Find
emerging trends and markets and be one of the first to have a site about the topic.
Heard about a brand new product? Try to become the first affiliate for the company, even if they don't already have
an affiliate program. Contact them, and see if they will set something up for you.
From the Peaceful Coexistence session, some things to note: Carefully examine the pages of the top ranked sites.
Look not only for the keyword phrases you are targetting, but also at the rest of the words on the page. What words
do all the top ranked sites have in common? For example, if your keyword phrase is "medical software",
and you discover that the top ranked sites always seem to have the words "case" and "disease" on
the pages, make sure you have those words on your page as well. The search engines are getting better at
determining the theme of the page, and are using related words to make that determination. Use this to your
advantage to make your page more themed.
Have your navigational menu tell a story. (This may not be possible for all sites, but could work for some). In
other words, each item in your menu will naturally progress the user from one piece of information to another, until
the user has all the information needed to make the decision to purchase.
If you find a site has copied your content, do the following:
* Take screenshots so that you have proof.
* Send a cease and decist letter to every email address you can find for the owners of the site, and let them know
they have 48-72 hours to remove the content before you take further action.
* Send a DMCA notice to the major search engines.
* Notify the hosting company of the site of the infringement.
* If you need proof that your content was available first, use archive.org to get the proof.
That's it for now, but I have lots of other thoughts and ideas written down, and over the next few weeks, I'll be
sharing those with you. And of course, the conference is ongoing, so I will be posting more as the days go by.