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	<title>
	Comments on: How To Write So It Matters	</title>
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	<description>Canada&#039;s Search and Social Media Authority</description>
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		<title>
		By: Ruud Hein		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-114553</link>

		<dc:creator><![CDATA[Ruud Hein]]></dc:creator>
		<pubDate>Tue, 11 Oct 2011 11:27:20 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-114553</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-113786&quot;&gt;Laura Peragallo&lt;/a&gt;.

Thanks for the kind words, Laura. And I&#039;m happy the post is useful to you!]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-113786" data-wpel-link="internal">Laura Peragallo</a>.</p>
<p>Thanks for the kind words, Laura. And I&#8217;m happy the post is useful to you!</p>
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		<title>
		By: Laura Peragallo		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-113786</link>

		<dc:creator><![CDATA[Laura Peragallo]]></dc:creator>
		<pubDate>Sat, 08 Oct 2011 17:19:45 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-113786</guid>

					<description><![CDATA[There is a lot of great advice in this article, Rudd. There have been many instances where I find that there&#039;s very little content in someone&#039;s content. Following the principles you laid out in such a concise manner, I think can make all the difference between having something well-written and just having a lot of words across the screen. I for one, hold the don&#039;t tell me what to do, but HOW to do it close to heart. And it is very true how you never know what particular piece of writing will have the most impact. It can be the one you never suspected.]]></description>
			<content:encoded><![CDATA[<p>There is a lot of great advice in this article, Rudd. There have been many instances where I find that there&#8217;s very little content in someone&#8217;s content. Following the principles you laid out in such a concise manner, I think can make all the difference between having something well-written and just having a lot of words across the screen. I for one, hold the don&#8217;t tell me what to do, but HOW to do it close to heart. And it is very true how you never know what particular piece of writing will have the most impact. It can be the one you never suspected.</p>
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		<title>
		By: Ruud Hein		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-88080</link>

		<dc:creator><![CDATA[Ruud Hein]]></dc:creator>
		<pubDate>Thu, 04 Aug 2011 17:01:26 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-88080</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-87999&quot;&gt;Yomar Lopez&lt;/a&gt;.

Thanks for the kind comment, Yomar. Appreciate it.

Taking what&#039;s &quot;too much&quot; in a post and making series or additional content from it is a great idea.]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-87999" data-wpel-link="internal">Yomar Lopez</a>.</p>
<p>Thanks for the kind comment, Yomar. Appreciate it.</p>
<p>Taking what&#8217;s &#8220;too much&#8221; in a post and making series or additional content from it is a great idea.</p>
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		<title>
		By: Yomar Lopez		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-87999</link>

		<dc:creator><![CDATA[Yomar Lopez]]></dc:creator>
		<pubDate>Thu, 04 Aug 2011 03:37:26 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-87999</guid>

					<description><![CDATA[I&#039;m in awe that you were able to touch all the key factors behind remarkable content in such a concise manner, Ruud!

While I usually follow all these rules, I find the &quot;Pick One Thing&quot; can be tough but it is so crucial.  While I&#039;ve been writing for several years and blogging since around 2001, when social networks were still in their infancy, it&#039;s sometimes hard to not stray a little bit, especially when you touch upon something that you feel needs a little more elaboration.

That said, my advice to our fellow creatives out there is to consider repurposing extensive content to launch series and content via different mediums.  That way, you know ahead of time that you&#039;ll give those important aspects you touch upon the proper attention they require without going off in too many directions (hey, it happens, I know).

Don&#039;t make your audience look stupid.

That&#039;s so true.  Sometimes you may write a piece without the intention of discrediting people but the tone conveys just that.  Certainly, that ties into the matter of trying to impress people.  I think some people over-do the social proof bit.  It&#039;s great to see the ideas in action but, if your message is THAT good, I really will take your word for it..  Besides, not everyone will get the same results from so-called proven methods so you have to give it a try anyway, right?

Last but not least, the fakers, posers, and pretenders..  That&#039;s always fun.  It&#039;s tempting to jump on a hot trend and blogging can be great for self-discovery and mutual learning..  But be authentic about how you present your message.  That&#039;s very important.

For me, it&#039;s easier to help clients put my advice to action.  I get them the results they seek..  but sometimes I do slack on my own pet projects and I make no pretense about it.  I really just like helping people and there never seems to be enough time in the day to materialize our ideas, no matter how passionate we may be about them!

Anyway, I think this would be one of those great things to print out and hang up, maybe even frame it, in our creative workspaces.  Thanks again for sharing, Ruud!]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m in awe that you were able to touch all the key factors behind remarkable content in such a concise manner, Ruud!</p>
<p>While I usually follow all these rules, I find the &#8220;Pick One Thing&#8221; can be tough but it is so crucial.  While I&#8217;ve been writing for several years and blogging since around 2001, when social networks were still in their infancy, it&#8217;s sometimes hard to not stray a little bit, especially when you touch upon something that you feel needs a little more elaboration.</p>
<p>That said, my advice to our fellow creatives out there is to consider repurposing extensive content to launch series and content via different mediums.  That way, you know ahead of time that you&#8217;ll give those important aspects you touch upon the proper attention they require without going off in too many directions (hey, it happens, I know).</p>
<p>Don&#8217;t make your audience look stupid.</p>
<p>That&#8217;s so true.  Sometimes you may write a piece without the intention of discrediting people but the tone conveys just that.  Certainly, that ties into the matter of trying to impress people.  I think some people over-do the social proof bit.  It&#8217;s great to see the ideas in action but, if your message is THAT good, I really will take your word for it..  Besides, not everyone will get the same results from so-called proven methods so you have to give it a try anyway, right?</p>
<p>Last but not least, the fakers, posers, and pretenders..  That&#8217;s always fun.  It&#8217;s tempting to jump on a hot trend and blogging can be great for self-discovery and mutual learning..  But be authentic about how you present your message.  That&#8217;s very important.</p>
<p>For me, it&#8217;s easier to help clients put my advice to action.  I get them the results they seek..  but sometimes I do slack on my own pet projects and I make no pretense about it.  I really just like helping people and there never seems to be enough time in the day to materialize our ideas, no matter how passionate we may be about them!</p>
<p>Anyway, I think this would be one of those great things to print out and hang up, maybe even frame it, in our creative workspaces.  Thanks again for sharing, Ruud!</p>
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		<title>
		By: Ruud Hein		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81988</link>

		<dc:creator><![CDATA[Ruud Hein]]></dc:creator>
		<pubDate>Fri, 08 Jul 2011 17:39:57 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-81988</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81964&quot;&gt;Katie Saxon&lt;/a&gt;.

Thanks for the feedback, Katie. Good to see you on Google Plus too]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81964" data-wpel-link="internal">Katie Saxon</a>.</p>
<p>Thanks for the feedback, Katie. Good to see you on Google Plus too</p>
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		<title>
		By: Katie Saxon		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81964</link>

		<dc:creator><![CDATA[Katie Saxon]]></dc:creator>
		<pubDate>Fri, 08 Jul 2011 13:12:24 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-81964</guid>

					<description><![CDATA[Excellent advice Ruud, these things are so easy to forget. At the heart of what I write is one thought: &quot;make every word matter&quot;. It might not always work, but I try!]]></description>
			<content:encoded><![CDATA[<p>Excellent advice Ruud, these things are so easy to forget. At the heart of what I write is one thought: &#8220;make every word matter&#8221;. It might not always work, but I try!</p>
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		<title>
		By: Anne Reese		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81415</link>

		<dc:creator><![CDATA[Anne Reese]]></dc:creator>
		<pubDate>Sat, 02 Jul 2011 08:24:03 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-81415</guid>

					<description><![CDATA[Write with your own unique voice and perspective and pepper them with wit and passion, that is, I think, how you become a good, of not great, blogger.]]></description>
			<content:encoded><![CDATA[<p>Write with your own unique voice and perspective and pepper them with wit and passion, that is, I think, how you become a good, of not great, blogger.</p>
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		<title>
		By: Ruud Hein		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81223</link>

		<dc:creator><![CDATA[Ruud Hein]]></dc:creator>
		<pubDate>Fri, 01 Jul 2011 14:24:57 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-81223</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81181&quot;&gt;Kim Davies @3D Renderings&lt;/a&gt;.

Kim, you&#039;re one of the inspirations behind the post. The way you&#039;re out and about communicating is inspiring.

It&#039;s funny but give someone a keyboard and tell them what they write will be published and all of a sudden we all turn into journalists, writing dry and difficult.

You gotta have voice :)]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81181" data-wpel-link="internal">Kim Davies @3D Renderings</a>.</p>
<p>Kim, you&#8217;re one of the inspirations behind the post. The way you&#8217;re out and about communicating is inspiring.</p>
<p>It&#8217;s funny but give someone a keyboard and tell them what they write will be published and all of a sudden we all turn into journalists, writing dry and difficult.</p>
<p>You gotta have voice 🙂</p>
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		<title>
		By: Kim Davies @3D Renderings		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81181</link>

		<dc:creator><![CDATA[Kim Davies @3D Renderings]]></dc:creator>
		<pubDate>Fri, 01 Jul 2011 09:25:09 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-81181</guid>

					<description><![CDATA[Hi, Ruud. 

I love this exercise. When I find a newbie like me during my blog hopping forays, I will write this letter. 

I agree with you. We only have to be honest about what we know and let our passion shine through for people to know that we are being true to them. We don&#039;t have to fake it to impress. We can still make an impression by being ourselves because as I told Griddy, we can escape mediocrity even if we are just simple as long as we are being simple extraordinarily.

Thanks for this, Ruud. :) Enjoy your weekend!]]></description>
			<content:encoded><![CDATA[<p>Hi, Ruud. </p>
<p>I love this exercise. When I find a newbie like me during my blog hopping forays, I will write this letter. </p>
<p>I agree with you. We only have to be honest about what we know and let our passion shine through for people to know that we are being true to them. We don&#8217;t have to fake it to impress. We can still make an impression by being ourselves because as I told Griddy, we can escape mediocrity even if we are just simple as long as we are being simple extraordinarily.</p>
<p>Thanks for this, Ruud. 🙂 Enjoy your weekend!</p>
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		<title>
		By: Ruud Hein		</title>
		<link>https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81145</link>

		<dc:creator><![CDATA[Ruud Hein]]></dc:creator>
		<pubDate>Fri, 01 Jul 2011 02:58:20 +0000</pubDate>
		<guid isPermaLink="false">https://www.searchenginepeople.com/?p=16890#comment-81145</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81122&quot;&gt;cayley - netpaths&lt;/a&gt;.

Well said, Cayley!]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.searchenginepeople.com/blog/write-so-it-matters.html/comment-page-1#comment-81122" data-wpel-link="internal">cayley &#8211; netpaths</a>.</p>
<p>Well said, Cayley!</p>
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