Comments on: Your AdWords CPA is Lower Than You Think https://www.searchenginepeople.com/blog/your-adwords-cpa-is-lower-than-you-think.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Wed, 22 Oct 2014 15:36:27 +0000 hourly 1 By: JoAnne Hart https://www.searchenginepeople.com/blog/your-adwords-cpa-is-lower-than-you-think.html/comment-page-1#comment-240493 Wed, 21 Nov 2012 22:04:15 +0000 https://www.searchenginepeople.com/?p=31825#comment-240493 In reply to rich.

Hi Rich,

Thanks for the feedback! You’re completely right – optimizing towards a positive ROI is a bit tricker than optimizing around a target CPA. What I’ve found to be helpful is to tweak the AdWords revenue tracking javascript snippet to feed gross profit into the system, rather than net revenue. That way, you can easily compare profit and cost down to the keyword level right in the AdWords UI.

Good luck!

]]> By: rich https://www.searchenginepeople.com/blog/your-adwords-cpa-is-lower-than-you-think.html/comment-page-1#comment-239745 Mon, 19 Nov 2012 20:12:51 +0000 https://www.searchenginepeople.com/?p=31825#comment-239745 Tracking the CPA is one thing, actually making Adwords profitable is something else! I recentlt did a little experiment with a Amazon Associates site – turns out I needed my CPC to be below $0.10 to make it worthwhile. While the actual cost to advertise was nearly $1.00. Not easy to get the balance right.

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