Discovery Channel Gets Discovered
Situation
Solution
To resolve this situation, Search Engine People developed a search engine marketing strategy and an actionable SEO plan that included:
- Implementation of Strategic SEO tactics for all text and images throughout DiscoveryChannel.ca
- Support of the on-page organic optimization efforts with a social media strategy for Discovery Channel which included the use of various high-profile online social networks
- The creation of a comprehensive blog strategy to help Discovery reach a wider audience while also working around the technology challenges
Results
0%
Increase in unique visitors
0%
Increase in organic search traffic
0million
pages indexed in one year
The search engine marketing strategies generated by Search Engine People were a tremendous success:
- Unique visitors increased by 70% Year-over-Year
- Year-over-year organic search traffic increased 112.4% compared to the same time period from the year before
- The number of Discovery pages indexed by search engines increased – from 400,000 indexed pages to over 17 million in one year