Remarketing Campaign testing reduced Cost per Acquisition by 66%
The primary business objective was to increase SCENE black card acquisitions through Paid Search media while lowering the cost per acquisition (CPA).
During the initial launch of our Paid Search campaign we discovered that SCENE website visitors weren’t converting on the first visit and were more likely to convert during a second or third visit. This analysis provided us the insight needed to launch a remarketing campaign using AdRoll and Google’s Ad Network.
Non-profit uses Paid Search to boost revenue by 85.67%
SickKids Foundation received a Google Grant for use towards promoting the Foundation’s mission. With fresh funding in place, SickKids set out to increase the total number of donations and ROI from Paid Search Advertising. Having faced challenges with maximizing search opportunities with the Grant due to inaccurate reporting, they turned to Search Engine People to improve their attribution tracking and Paid Search Advertising ROI.
A bump in conversion rates leads to a mountain of new revenue
A client in the financial industry with over 35 years of experience came to Search Engine People for help to increase the Conversion Rates on their website.
Although the website had a steadily increasing amount of traffic, the client wanted more sales and qualified leads.
Travel Client Flies High With Innovative Re-Marketing Strategy
Moving into peak season, a travel client of Search Engine People wanted to improve their Return on Advertising Spend by reaching high-value travelers who were already engaged with their brand through prior website visits.