Outdoor Show gains over 11k fans in 6 months with SEP

With a number of traditional marketing and advertising initiatives planned to promote the Toronto Sportsmens Show, organizers also recognized a tremendous value in adding social media to their marketing mix. As Canadas biggest and best outdoor show, TSS set their sights on developing a strong online community, focusing on Facebook.

TSS entrusted Search Engine People to help grow their Facebook fan base just shy of 1,000 followers to 10,000 over the next 6 months. A strong online following would create more brand awareness, provide an opportunity to connect with attendees on a one-to-one basis, and allow TSS to generate advanced ticket sales.

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ohto instagram case study

Ontario Highlands Social Media Campaign Heats Up During Winter

When OHTO sought out the help of Search Engine People (SEP), they found themselves looking for ways to increase their social media following within a demographic of young, educated millennials that regularly utilize social platforms.

Capitalizing on the natural beauty of the geographic region they represent, OHTO hoped to significantly increase theirInstagram followers, leading to more overall social likes on similar platforms like Facebook.

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