Blog Editorial Calendar Creation
With all the recent Google updates in the last few years (Pandas, Penguins, and Hummingbirds), blogging has become more important now than ever before. Blogs are a great way to attract prospects to your site, to show them your business is a thought leader, and even to give them insights into the personality and culture of your company. SEP research also suggests that regular blogging will help your website maintain better rankings across the board, than would be possible without.
While many recognize the importance of blogging in terms of all the benefits mentioned above, most businesses still don’t blog on a regular basis. The primary reason we at SEP hear for not maintaining a routine blogging schedule is simply, “I don’t know what to blog about!”
This is where SEP’s Blog Editorial Calendars come in. Our team of blogging experts can create a monthly, quarterly, or even yearly calendar of blog topic ideas to guide you and help you keep up with your regular blogging efforts.
No time to blog? No worries – SEP can do that too. After creating a blogging calendar for your business, we can handle all aspects of the blogging process, from writing and editing your blogs, to uploading, formatting and sharing your blog across your social media profiles.
Our blog editorial calendars include carefully constructed topics based on a combination of a factors, including expert keyword research, seasonality, your company’s sales process as well as any blog topic ideas you might have. Our ultimate goal is to create a calendar of topics that target long-tail keywords, incorporate SEO best practices, and offer valuable and interesting information to your readers.
Following a blog calendar is simply the best way to stay on track with your blogging efforts and continually add fresh, keyword-rich content to your website. Not only will you have new and interesting content for your customers, but you will also be indicating to Google that you’re a regular publisher with fresh, relevant content and have a site that should be crawled often.
For more information about SEP’s Blog Editorial Calendar and other content offerings, get in touch with us today!