Online Video Marketing & Creation
Many businesses are exploring the potential of online video marketing to gain exposure for their brand and drive traffic to their website. When done correctly, online video marketing can improve your SEO, conversion rates, social media reach, authority and overall marketing efforts by leaps and bounds.
A quick glance at the following stats demonstrates just how crucial video content is:
- Video consists of a startling 56% of ALL web traffic (Business2Community)
- Using video on landing pages can increase conversion by up to 80% (Unbounce)
- Video is displayed in over 70% of Google's search results, more than any other content format (Content Marketing Institute)
Videos are fun, shareable content pieces, and can be hugely beneficial in terms of lead generation and brand awareness. However, the video creation process is not easy. From creating an initial concept to storyboarding, shooting videos, editing and more, there are many steps involved. Search Engine People can facilitate all aspects of the online video creation and marketing process, including filming on-site at your location, expertly editing your shots and delivering a polished final product ready to upload.
In addition to creating a compelling video, it's essential to consider SEO elements. Though you can't simply insert keywords into text like you can with a blog post, there are still ways to ensure that your video is optimized for both users and search engines. SEP's video content marketing experts are well-versed in optimizing your video content for both YouTube and embedding on your website.
When your video goes live, our team can help promote it via social media to increase exposure. Remember, you can't just create a viral video! Getting your video content viewed requires effort and the help of expert video marketing services.
Interested in creating a video to promote your business, increase conversions and GetFound? Contact Search Engine People today.