In the modern marketplace, making a purchase is not a one step process. It involves multiple stages that a prospect will go through to make a purchase decision. When multiple companies sell a similar product, it is the businesses that are able to keep their prospects engaged at every step of the lead nurturing process that prevail. At SEP we have perfected a five step lead nurturing program, which will guide potential leads through their buying journey converting more of them into customers for you.
Get to Know You
We take the time to get to know your business, customers, products and services. This way we’re as confident in selling your product as you are.
By determining the kind of customers you want, we are able to target specific markets and demographics. We determine their purchasing habits and needs in order to best market your company directly to them, instead of hoping they seek you out.
Create Meaningful Content
By sending potential clients informative and useful messages at the right time, with the information they are looking for. These emails could be newsletters, promotions, or product information, to keep your prospects engaged with your business. This leads them to turn to your company when they need your service, as they are already comfortable and familiar with you.
Create a Timeline
Whether you want to see results over one fiscal quarter, or one year, we will base a timeline off of your requirements.
Refine and Measure Success
SEP measures the success of your lead nurturing campaign, and will tweak the process if something is ineffective. When your lead nurturing strategy is successful, your sales will rise 50% on average, and cost 33% less to you. These sales are not only more frequent but also 47% larger than sales that were not nurtured. We’re confident not only in the process but in its success.
We’re confident in our lead nurturing strategy because we know it works, we measure it ourselves! If you’re ready to start generating more sales in greater volume, contact the marketing specialists at SEP today.