Marketing Automation Software

Marketing automation software encompasses a wide range of platforms designed for businesses to market more effectively through channels such as their website, email, and social media. This type of software serves to automate some of the more common processes to increase efficiency and help you reach the right people at the best possible time. It can also gather detailed intelligence on the users who interact with your website and marketing campaigns.

Some of the most popular marketing automation platforms for both B2B and B2C brands include HubSpot, Pardot, Marketo, Eloqua and Infusionsoft, among many others. The platform you choose will depend on the unique needs and goals of your business.

Inbound marketing software can also integrate with many marketing platforms youre already using to create a single, streamlined marketing campaign. Industry-leading software like SalesForce, NetSuite, WordPress, Eventbrite, Shopify, SurveyMonkey and much more can work in sync with your marketing automation solution.

Why Search Engine People for Marketing Automation?

SEP can successfully set up and integrate your marketing automation software with your existing CRM and any other marketing tools you use. By integrating inbound marketing software with the platforms youre already using, your marketing and sales teams can gain more insight into your sales leads, email contacts and social media followers. This insight is crucial for guiding your future marketing campaigns and can be effectively used to target the right messages to the right audience at the ideal time. Our experts can train you on how to best interpret this information and use it to create highly relevant content pieces and communications that speak directly to your potential customers.

Search Engine Peoples Marketing Automation team is HubSpot Certified, and has a wealth of experience with todays most popular inbound marketing platforms to ensure you get the most out of your chosen software. Contact us today for more information about using marketing automation software and designing your inbound marketing plan!