Starting from scratch in the packaging industry, SoOPAK was faced with the challenge of branding themselves and ultimately kick starting their sales. With less than 25 organic visitors per day, they quickly realized they needed some help improving their visibility, and turned to Search Engine People for guidance.
To scale quickly, SoOPAK chose SEP for their expertise and experience in online marketing. Working within a set budget, SEP developed a plan that would drive results early. Attaining early results allowed us to coordinate budget requirements to plan next phases of the marketing program and invest in future growth. Beginning with a PPC plan, SEP set out to increase the authority of the SoOPAK brand. By utilizing PPC tactics, SoOPAK was able to see an immediate lift in website traffic and leads. As SoOPAK’s brand authority continued to progress, they worked closely with SEP’s digital marketing experts to introduce additional strategies and channels into their marketing mix, such as content. SEP created new product pages and improved existing ones through keyword research and on-page optimization. We then expanded to creating blogs that were keyword focused to drive traffic to the company’s website.
To maintain high quality and consistent tone of voice, content is always created by the same team of talented content creators and writers.
By integrating link building and on-page SEO, SoOPAK saw a cumulative increase in their organic traffic by 543%. SEP tracked the organic traffic as well as conversions and phone calls, which increased by 990% from Q1 to Q2. There was also a substantial increase in what can be considered as intangible results. This includes a significant increase in search volume for products alongside the SoOPAK brand. Being easily found online by prospective clients and content that addresses their needs, SoOPAK was able to reduce their Cost per Acquisition by 621%. SoOPAK continues to work with SEP to complete competitive research and work on a full redesign of their site to better serve their current and potential customers. With goals and revenue targets that differ and expand monthly, SoOPAK continues to invest in engaging and promotional blogs with SEP, focusing on new and exciting storylines.