A very good friend of mine, and senior executive with Google, suggested to me today that the search giant is imminently poised to begin consolidating the search engine optimization industry. Google plans to make SEO services available to web site [...]
A couple of months ago, I posted a discussion over on Sphinn, in which I revealed that I was hoping to let many of you guest blog here on SEO Scoop. What I said there: I'm hoping to open SEO [...]
Source: Geek And Poke
While some small business owners are on board with the idea of search engine optimization many still aren't. However, even with those who aren't quite on board yet, there's an increasing awareness of this thing called search marketing and small [...]
So Microsoft adCenter is the only one of the 3 major paid search platforms that does NOT report on revenue. Google AdWords will break it down nicely for you with conversion types, being leads, sales, sign-ups, and other, complete with [...]
When you're new to online marketing, where do you start when you want to build authority on a given subject? In reality, Authority Building is a process ... a linear process for the most part. This means that there are [...]
At least as far back as 2 years ago, I've been advising people to try to be the first person to do something. Being the first person to capitalize on some new trend is often one of the most important [...]
What differentiates a tactic from a strategy? A strategy is the plan for achieving a defined goal. A tactic is the "doing" part of the strategy. Tactics can be put together in a plan to form a strategy. Time line [...]
This post is part of an ongoing series: How Search Really Works. Last week: The Compressed Index. While human beings can scan a page and see if the whole phrase "a grandiloquent dictionary" appears on it, a search engine can't. [...]
...and then progress dictated that all things need to be accessible online, so Microsoft (MSFT) created Office Live - a suite of services for small businesses. Image courtesy www.di.net Now unlike what the name suggests, this is NOT an online [...]
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