Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 146th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Vallejo also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 14% Lower in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 14% lower than in Richmond. The average price of a click in Vallejo is $11.17.

This price difference is interesting though, given the population of Richmond is less than Vallejo.

To understand if prices in Vallejo align relatively, we also compared prices with Allentown, which has a similar population, and found the average price of a click in Vallejo was 13% higher than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Vallejo


Summary PPC Stats for Vallejo for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.17 146th 43rd 36th 0
Automotive/Vehicle Auto Insurance 11.90 201st 45th 36th 1
Auto Parts 2.42 39th 17th 15th 1
Dealerships 4.18 82nd 19th 15th NA
Tires 3.07 93rd 38th 36th 1
Towing 3.67 132nd 42nd 32nd 1
Average 6.00 192nd 42nd 33rd 0
Entertainment/Recreation Restaurants 2.15 96th 26th 22nd 2
Average 2.15 96th 26th 22nd 2
Finance Credit Counselling 13.22 102nd 31st 23rd NA
Insurance 12.15 151st 38th 30th 0
Payday Loans 4.17 111st 54th 50th 1
Average 8.43 177th 47th 38th NA
Health, Beauty & Fitness Chiropractors 1.41 262nd 77th 64th 1
Dentists 7.55 211st 70th 60th 0
Martial Arts 3.91 33rd 10th 8th 0
Massage Therapy 9.38 17th 5th 5th 0
Optometrists 7.18 38th 9th 8th 0
Average 6.20 206th 68th 58th 0
Home & Garden Appliance Repair 4.82 196th 63rd 53rd 0
Furniture 2.09 224th 71st 58th NA
Garage Doors 22.69 114th 38th 34th 0
Landscapers 4.03 126th 31st 23rd NA
Moving Companies 5.66 221st 62nd 52nd 0
Pest Control 24.86 78th 36th 31st NA
Plumbers 31.32 145th 60th 56th 0
Self Storage Companies 10.43 146th 52nd 49th 0
Windows and Doors 4.89 123rd 33rd 26th NA
Average 15.04 167th 60th 54th 0
Legal Law Firms 17.88 35th 6th 5th NA
Personal Injury Law 248.97 15th 5th 5th NA
Average 94.91 10th 4th 4th NA
Real Estate Apartment Rentals 0.78 230th 66th 54th 0
Condos 0.63 161st 56th 45th NA
New Home Developers 3.44 144th 52nd 46th 0
Realtors 1.74 99th 30th 26th 0
Average 1.67 171st 53rd 44th 0
Shopping Florists 5.42 170th 45th 39th 0
Average 5.42 170th 45th 39th 0
Travel Car Rentals 2.29 207th 72nd 60th 0
Hotels 4.02 144th 41st 31st 0
Average 3.15 213rd 63rd 53rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.