Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of June 2017. Vallejo also ranks amongst the least expensive cities in California, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 19% Higher in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 19% higher than in Richmond. The average price of a click in Vallejo is $13.00.

This price difference is understandable though, given the population of Richmond is less than Vallejo, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Allentown, and found the average price of a click in Vallejo was 7% lower than in Allentown. This suggests that perhaps prices in Vallejo are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Vallejo


Summary PPC Stats for Vallejo for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.00 113rd 30th 25th NA
Automotive/Vehicle Dealerships 2.63 181st 48th 40th NA
Tires 3.07 126th 51st 46th 0
Towing 3.81 127th 37th 29th 0
Average 3.17 262nd 75th 62nd NA
Entertainment/Recreation Restaurants 0.11 221st 70th 60th 0
Average 0.11 221st 70th 60th 0
Finance Payday Loans 5.26 24th 13rd 12nd 0
Average 5.26 178th 53rd 44th NA
Health, Beauty & Fitness Chiropractors 3.18 242nd 70th 57th 0
Dentists 7.83 217th 69th 58th 0
Optometrists 5.81 45th 12nd 9th NA
Average 5.94 244th 69th 59th 0
Home & Garden Appliance Repair 4.82 196th 63rd 53rd 0
Furniture 4.30 48th 5th 4th 0
Garage Doors 64.52 18th 6th 6th 0
Landscapers 5.27 92nd 23rd 16th 0
Moving Companies 5.66 221st 62nd 52nd 0
Pest Control 30.44 45th 20th 16th 0
Plumbers 41.03 105th 47th 43rd 0
Roofing 6.93 194th 43rd 31st 0
Self Storage Companies 10.43 146th 52nd 49th 0
Average 19.01 107th 44th 40th 0
Legal Law Firms 17.88 35th 6th 5th NA
Personal Injury Law 248.97 15th 5th 5th NA
Average 94.91 10th 4th 4th NA
Real Estate Apartment Rentals 0.78 230th 66th 54th 0
Condos 0.63 161st 56th 45th NA
New Home Developers 3.44 144th 52nd 46th 0
Realtors 1.74 99th 30th 26th 0
Average 1.67 171st 53rd 44th 0
Shopping Florists 5.42 170th 45th 39th 0
Average 5.42 170th 45th 39th 0
Travel Car Rentals 2.29 207th 72nd 60th 0
Hotels 4.02 144th 41st 31st 0
Average 3.15 213rd 63rd 53rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.