Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 177th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Worcester are up in October 2017

SEP's research shows that the average price of a click to advertisers targeting Worcester keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 66% Higher in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 66% higher than in Cambridge. The average price of a click in Worcester is $10.02.

This price difference is understandable though, given the population of Cambridge is less than Worcester, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Newport News, and found the average price of a click in Worcester was 18% lower than in Newport News. This suggests that perhaps prices in Worcester are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Worcester


Summary PPC Stats for Worcester for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.02 177th 4th 2nd 0
Automotive/Vehicle Auto Insurance 71.26 41st 4th 2nd 0
Auto Parts 1.51 111st 4th 1st 1
Dealerships 1.97 215th 11th 4th 0
Tires 2.61 138th 5th 4th 1
Towing 1.17 240th 9th 4th 1
Average 15.70 64th 4th 1st 0
B2B Office Furniture 2.84 146th 5th 3rd 1
Average 2.84 175th 5th 3rd NA
Entertainment/Recreation Restaurants 1.01 206th 10th 4th 2
Average 1.01 206th 10th 4th 2
Finance Payday Loans 2.94 169th 4th 4th 0
Average 2.94 242nd 7th 4th NA
Health, Beauty & Fitness Chiropractors 4.07 218th 8th 3rd 1
Dentists 12.82 63rd 2nd 2nd 0
Martial Arts 1.04 137th 4th 3rd 0
Massage Therapy 7.95 22nd 2nd 1st 0
Average 9.27 60th 3rd 2nd 0
Home & Garden Furniture 2.52 195th 6th 3rd NA
Garage Doors 14.01 176th 4th 2nd 0
Landscapers 4.19 118th 4th 2nd NA
Moving Companies 15.08 158th 4th 2nd 0
Pest Control 22.38 104th 3rd 2nd NA
Plumbers 14.17 223rd 10th 4th 0
Roofing 21.36 71st 2nd 2nd 0
Self Storage Companies 8.53 193rd 8th 4th 0
Windows and Doors 0.85 174th 3rd 2nd 0
Average 12.29 209th 8th 3rd 0
Legal Criminal Lawyers 1.60 105th 5th 3rd NA
Law Firms 6.30 161st 5th 2nd 0
Personal Injury Law 131.32 72nd 1st 1st NA
Average 26.35 122nd 5th 2nd 0
Real Estate Apartment Rentals 1.16 171st 9th 5th 0
Condos 0.64 157th 5th 3rd 0
New Home Developers 1.32 211st 4th 3rd 0
Realtors 1.72 101st 5th 3rd 0
Average 1.27 206th 6th 4th 0
Shopping Florists 6.95 98th 3rd 3rd 0
Average 6.95 98th 3rd 3rd 0
Travel Car Rentals 3.78 89th 7th 3rd 0
Hotels 5.34 58th 2nd 2nd 0
Average 4.56 71st 3rd 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.