Findings for PPC in Worcester
Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA
SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 177th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.
Year over Year Google Adwords Prices for Worcester are up in October 2017
SEP's research shows that the average price of a click to advertisers targeting Worcester keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.
Google Adwords Keyword Prices 66% Higher in Worcester than Cambridge
SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 66% higher than in Cambridge. The average price of a click in Worcester is $10.02.
This price difference is understandable though, given the population of Cambridge is less than Worcester, which generally means less competition and therefore lower prices.
To get a better sense of relative prices, we also compared prices with another city of equal population, Newport News, and found the average price of a click in Worcester was 18% lower than in Newport News. This suggests that perhaps prices in Worcester are relatively low.
The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.
PPC Industry Data for Worcester
|Summary PPC Stats for Worcester for October 2017|
|Avg Price per Click||Rank in Country||Rank in Region||Rank in province||Mo./Mo. % Price Change|
|Health, Beauty & Fitness||Chiropractors||4.07||218th||8th||3rd||1|
|Home & Garden||Furniture||2.52||195th||6th||3rd||NA|
|Self Storage Companies||8.53||193rd||8th||4th||0|
|Windows and Doors||0.85||174th||3rd||2nd||0|
|Personal Injury Law||131.32||72nd||1st||1st||NA|
|Real Estate||Apartment Rentals||1.16||171st||9th||5th||0|
|New Home Developers||1.32||211st||4th||3rd||0|
Study Results for Other Cities:
See full City list:
About SEP Research*
An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.
The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.
This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.
The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:
- Home & Garden
- Real Estate
- Special Events
Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.
*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.