Findings for PPC in Peoria

Peoria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 248th least expensive city in USA in keyword bids in Google Adwords for the month of June 2017. Peoria also ranks amongst the least expensive cities in Arizona, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Peoria than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 38% lower than in Glendale. The average price of a click in Peoria is $7.60.

This price differential is expected however, as Glendale has a larger population than Peoria.

For better comparison of prices, we also compared prices with another city with a similar population, Pembroke Pines, and found the average price of a click in Peoria was 51% lower than in Pembroke Pines.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Peoria


Summary PPC Stats for Peoria for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.60 248th 65th 10th 0
Automotive/Vehicle Dealerships 3.57 116th 41st 8th NA
Tires 1.22 219th 68th 9th 0
Average 2.40 277th 75th 9th 0
Entertainment/Recreation Restaurants 2.43 67th 21st 4th 0
Average 2.43 67th 21st 4th 0
Health, Beauty & Fitness Chiropractors 9.36 86th 34th 7th 0
Dentists 6.39 237th 66th 10th 0
Massage Therapy 2.77 146th 47th 7th 0
Average 6.72 207th 59th 10th 0
Home & Garden Appliance Repair 5.96 186th 52nd 9th 0
Furniture 4.28 50th 9th 1st 0
Garage Doors 44.13 38th 9th 5th 0
Landscapers 3.63 159th 50th 7th 0
Moving Companies 18.65 116th 28th 7th NA
Pest Control 13.54 182nd 38th 10th 0
Plumbers 16.42 207th 52nd 10th 0
Roofing 22.89 44th 12nd 2nd 0
Self Storage Companies 9.84 164th 36th 9th 0
Average 14.83 196th 48th 10th 0
Legal Law Firms 10.41 87th 22nd 2nd NA
Average 10.41 179th 48th 7th NA
Real Estate Apartment Rentals 1.39 144th 38th 9th 0
Condos 0.85 134th 45th 9th NA
New Home Developers 6.14 48th 10th 4th 0
Realtors 2.28 58th 19th 6th 0
Average 2.83 61st 18th 6th 0
Shopping Florists 4.83 193rd 57th 7th 0
Average 4.83 193rd 57th 7th 0
Travel Car Rentals 2.89 170th 56th 7th 0
Hotels 3.25 205th 62nd 10th 0
Average 3.07 225th 69th 10th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.