Findings for PPC in Peoria

Peoria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Peoria was the 169th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Peoria also ranks amongst the least expensive cities in Arizona, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 28% Lower in Peoria than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Peoria are 28% lower than in Glendale. The average price of a click in Peoria is $10.32.

This price differential is expected however, as Glendale has a larger population than Peoria.

For better comparison of prices, we also compared prices with another city with a similar population, Pembroke Pines, and found the average price of a click in Peoria was 34% lower than in Pembroke Pines.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Peoria


Summary PPC Stats for Peoria for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.32 169th 49th 10th 0
Automotive/Vehicle Auto Insurance 56.21 52nd 14th 4th 0
Auto Parts 1.20 142nd 49th 7th 1
Dealerships 3.60 116th 47th 9th 0
Tires 3.99 38th 6th 1st 0
Towing 7.53 21st 5th 1st 0
Average 16.69 63rd 25th 3rd 0
Entertainment/Recreation Restaurants 3.33 38th 12nd 1st 1
Average 3.33 38th 12nd 1st 1
Finance Insurance 31.32 81st 27th 4th NA
Average 31.32 21st 8th 2nd NA
Health, Beauty & Fitness Chiropractors 11.06 44th 17th 5th 1
Cosmetic Surgery 5.98 88th 21st 8th NA
Dentists 7.11 224th 61st 10th 0
Massage Therapy 0.14 180th 62nd 8th 0
Average 7.09 157th 45th 10th 0
Home & Garden Appliance Repair 5.96 186th 52nd 9th 0
Furniture 4.77 28th 4th 1st NA
Garage Doors 41.37 37th 13rd 7th 0
Landscapers 3.03 177th 57th 7th NA
Moving Companies 18.65 116th 28th 7th NA
Plumbers 31.63 143rd 30th 10th 0
Roofing 20.46 79th 29th 3rd 0
Self Storage Companies 9.84 164th 36th 9th 0
Average 16.28 142nd 33rd 9th 0
Legal Law Firms 10.41 87th 22nd 2nd NA
Average 10.41 179th 48th 7th NA
Real Estate Apartment Rentals 1.39 144th 38th 9th 0
Condos 0.85 134th 45th 9th NA
New Home Developers 6.14 48th 10th 4th 0
Realtors 2.28 58th 19th 6th 0
Average 2.83 61st 18th 6th 0
Shopping Florists 4.83 193rd 57th 7th 0
Average 4.83 193rd 57th 7th 0
Travel Car Rentals 2.89 170th 56th 7th 0
Hotels 3.25 205th 62nd 10th 0
Average 3.07 225th 69th 10th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.