Findings for PPC in Oceanside

Oceanside Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 13rd most expensive city in Pacific States in keyword bids in Google Adwords for the month of June 2017. Oceanside also ranks amongst the most expensive cities in California, ranking 10th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 0% higher than in Carlsbad. The average price of a click in Oceanside is $15.52.

This price difference is understandable though, given the population of Carlsbad is less than Oceanside, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Oceanside was 35% lower than in Fort Lauderdale. This suggests that perhaps prices in Oceanside are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oceanside


Summary PPC Stats for Oceanside for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.52 63rd 13rd 10th NA
Automotive/Vehicle Auto Insurance 39.50 135th 28th 17th NA
Dealerships 2.28 207th 65th 55th NA
Tires 2.37 180th 66th 58th 0
Towing 5.09 77th 19th 16th 0
Average 12.31 127th 28th 19th NA
Entertainment/Recreation Restaurants 1.85 108th 29th 23rd 0
Average 1.85 108th 29th 23rd 0
Finance Payday Loans 2.92 101st 38th 33rd 0
Average 2.92 198th 60th 51st NA
Health, Beauty & Fitness Chiropractors 5.77 175th 50th 40th 0
Dentists 12.01 93rd 30th 27th 0
Martial Arts 3.15 51st 18th 14th 0
Massage Therapy 4.83 100th 30th 22nd 0
Optometrists 5.49 53rd 16th 13rd NA
Average 8.50 139th 44th 38th 0
Home & Garden Appliance Repair 18.71 40th 19th 18th 0
Furniture 1.82 217th 67th 57th 0
Garage Doors 35.47 64th 23rd 23rd 0
Landscapers 2.79 200th 51st 39th 0
Moving Companies 20.88 92nd 15th 11th 0
Pest Control 31.60 37th 16th 12nd 0
Plumbers 41.06 104th 46th 42nd 0
Roofing 6.51 201st 47th 34th NA
Self Storage Companies 11.99 101st 29th 27th 0
Average 19.66 95th 38th 34th 0
Legal Family Law 36.04 31st 12nd 9th 0
Personal Injury Law 312.03 6th 2nd 2nd NA
Average 128.04 6th 3rd 3rd NA
Real Estate Apartment Rentals 1.61 119th 31st 26th 0
Condos 2.58 23rd 8th 6th 0
New Home Developers 3.76 135th 47th 41st 0
Realtors 2.03 74th 21st 20th 0
Average 2.38 102nd 27th 23rd 0
Shopping Florists 4.75 197th 59th 50th 0
Average 4.75 197th 59th 50th 0
Travel Car Rentals 2.95 163rd 53rd 44th 0
Hotels 4.13 134th 39th 29th 0
Average 3.54 166th 44th 35th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.