Findings for PPC in Oceanside

Oceanside Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 12nd most expensive city in Pacific States in keyword bids in Google Adwords for the month of October 2017. Oceanside also ranks amongst the most expensive cities in California, ranking 8th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Oceanside are up in October 2017

SEP's research shows that the average price of a click to advertisers targeting Oceanside keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 15% Higher in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 15% higher than in Carlsbad. The average price of a click in Oceanside is $14.86.

This price difference is understandable though, given the population of Carlsbad is less than Oceanside, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Oceanside was 29% lower than in Fort Lauderdale. This suggests that perhaps prices in Oceanside are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oceanside


Summary PPC Stats for Oceanside for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.86 67th 12nd 8th 0
Automotive/Vehicle Auto Insurance 5.48 226th 59th 49th 0
Auto Parts 1.80 77th 32nd 26th 1
Dealerships 2.58 195th 66th 56th NA
Tires 3.08 92nd 37th 35th 1
Towing 3.00 169th 57th 46th 1
Average 2.93 265th 74th 61st 0
B2B Office Furniture 3.89 113rd 33rd 27th 0
Printers 6.38 55th 21st 15th 0
Average 5.14 110th 35th 28th NA
Entertainment/Recreation Restaurants 0.77 222nd 67th 55th 1
Average 0.77 222nd 67th 55th 1
Finance Credit Counselling 46.93 3rd 1st 1st NA
Payday Loans 5.96 31st 12nd 12nd 1
Average 19.62 96th 19th 12nd NA
Health, Beauty & Fitness Chiropractors 6.30 142nd 39th 29th 1
Cosmetic Surgery 9.32 28th 9th 9th NA
Dentists 16.21 19th 7th 5th 0
Martial Arts 3.19 54th 19th 15th 0
Massage Therapy 10.21 11th 2nd 2nd 0
Optometrists 1.96 181st 69th 56th NA
Average 11.13 29th 8th 7th 0
Home & Garden Appliance Repair 18.71 40th 19th 18th 0
Furniture 3.71 88th 21st 18th NA
Garage Doors 25.68 96th 29th 26th 0
Landscapers 2.80 189th 55th 42nd NA
Moving Companies 20.88 92nd 15th 11th 0
Pest Control 28.59 47th 23rd 19th NA
Plumbers 56.09 59th 37th 36th 0
Roofing 5.37 239th 63rd 50th 0
Self Storage Companies 11.99 101st 29th 27th 0
Windows and Doors 5.49 114th 29th 23rd NA
Average 19.71 98th 42nd 39th 0
Legal Family Law 36.04 31st 12nd 9th 0
Personal Injury Law 312.03 6th 2nd 2nd NA
Average 128.04 6th 3rd 3rd NA
Real Estate Apartment Rentals 1.61 119th 31st 26th 0
Condos 2.58 23rd 8th 6th 0
New Home Developers 3.76 135th 47th 41st 0
Realtors 2.03 74th 21st 20th 0
Average 2.38 102nd 27th 23rd 0
Shopping Florists 4.75 197th 59th 50th 0
Average 4.75 197th 59th 50th 0
Travel Car Rentals 2.95 163rd 53rd 44th 0
Hotels 4.13 134th 39th 29th 0
Average 3.54 166th 44th 35th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.