Findings for PPC in Pasadena

Pasadena Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 142nd least expensive city in USA in keyword bids in Google Adwords for the month of June 2017. Pasadena also ranks amongst the least expensive cities in California, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Pasadena are up in June 2017

SEP's research shows that the average price of a click to advertisers targeting Pasadena keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 2% Lower in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 2% lower than in Glendale. The average price of a click in Pasadena is $11.94.

This price differential is expected however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Orange, and found the average price of a click in Pasadena was 76% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pasadena


Summary PPC Stats for Pasadena for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.94 142nd 34th 29th 0
Automotive/Vehicle Auto Insurance 37.21 140th 30th 19th 0
Auto Parts 2.17 60th 17th 14th 0
Dealerships 2.83 168th 44th 36th NA
Tires 2.64 158th 60th 55th 0
Average 8.39 208th 42nd 31st 0
B2B Office Furniture 6.71 76th 27th 22nd 0
Printers 7.92 50th 18th 12nd 0
Average 7.32 78th 25th 20th NA
Entertainment/Recreation Restaurants 1.16 157th 44th 36th 0
Average 1.16 157th 44th 36th 0
Finance Mortgages 12.79 47th 11th 6th NA
Average 12.79 135th 35th 28th NA
Health, Beauty & Fitness Chiropractors 7.51 135th 36th 27th 0
Cosmetic Surgery 10.50 26th 6th 6th NA
Dentists 9.55 171st 52nd 46th 0
Massage Therapy 2.36 156th 46th 35th 0
Optometrists 4.20 92nd 27th 22nd NA
Average 8.32 165th 47th 40th 0
Home & Garden Appliance Repair 23.61 18th 9th 8th 0
Furniture 3.18 107th 25th 22nd 0
Garage Doors 29.83 91st 33rd 32nd 0
Landscapers 3.52 170th 42nd 30th 0
Moving Companies 19.67 107th 22nd 17th 0
Pest Control 19.40 121st 53rd 47th 0
Plumbers 55.89 64th 29th 26th 0
Roofing 10.74 146th 27th 17th 0
Self Storage Companies 8.93 185th 63rd 57th 0
Windows and Doors 2.88 105th 34th 26th NA
Average 18.32 128th 49th 45th 0
Legal Criminal Lawyers 42.13 34th 9th 7th 0
Family Law 28.26 56th 21st 15th NA
Law Firms 7.17 144th 37th 31st 0
Personal Injury Law 84.43 107th 26th 20th NA
Average 29.23 111st 28th 22nd 0
Real Estate Apartment Rentals 2.12 72nd 17th 14th 0
Condos 0.79 141st 45th 34th 0
New Home Developers 4.20 95th 37th 32nd 0
Realtors 2.85 19th 7th 6th 0
Average 2.51 86th 22nd 19th 0
Shopping Florists 7.52 78th 18th 17th 0
Average 7.52 78th 18th 17th 0
Travel Car Rentals 3.43 118th 29th 21st 0
Hotels 5.08 68th 24th 16th 0
Average 4.26 105th 28th 20th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.