Findings for PPC in Pasadena

Pasadena Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Pasadena also ranks amongst the least expensive cities in California, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 9% Lower in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 9% lower than in Glendale. The average price of a click in Pasadena is $13.09.

This price differential is expected however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Orange, and found the average price of a click in Pasadena was 88% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pasadena


Summary PPC Stats for Pasadena for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.09 113rd 25th 21st 0
Automotive/Vehicle Auto Insurance 72.86 38th 8th 4th 0
Auto Parts 1.83 74th 31st 25th 1
Dealerships 3.34 137th 35th 30th NA
Tires 3.01 104th 39th 37th 1
Towing 4.45 84th 23rd 18th 0
Average 17.10 114th 7th 2nd 0
B2B Office Furniture 5.25 77th 23rd 19th 1
Printers 6.40 53rd 19th 13rd 1
Average 5.83 86th 27th 21st NA
Entertainment/Recreation Restaurants 2.70 68th 19th 17th 1
Average 2.70 68th 19th 17th 1
Finance Payday Loans 4.70 77th 38th 36th 1
Average 4.70 215th 63rd 54th NA
Health, Beauty & Fitness Chiropractors 4.99 180th 52nd 42nd 1
Cosmetic Surgery 8.80 31st 11th 11th 0
Dentists 11.55 120th 34th 31st 0
Martial Arts 2.45 81st 29th 24th 0
Massage Therapy 7.09 32nd 10th 8th 0
Optometrists 3.77 115th 44th 36th 0
Average 8.16 133rd 37th 33rd 0
Home & Garden Appliance Repair 23.61 18th 9th 8th 0
Furniture 4.07 63rd 15th 12nd NA
Garage Doors 27.82 80th 21st 19th 0
Landscapers 3.90 133rd 34th 25th NA
Moving Companies 19.67 107th 22nd 17th 0
Pest Control 15.43 183rd 68th 60th NA
Plumbers 85.52 14th 12nd 12nd 0
Roofing 7.20 220th 52nd 39th 0
Self Storage Companies 8.93 185th 63rd 57th 0
Windows and Doors 3.53 147th 44th 35th NA
Average 21.27 66th 33rd 30th 0
Legal Criminal Lawyers 42.13 34th 9th 7th 0
Family Law 28.26 56th 21st 15th NA
Law Firms 7.17 144th 37th 31st 0
Personal Injury Law 84.43 107th 26th 20th NA
Average 29.23 111st 28th 22nd 0
Real Estate Apartment Rentals 2.12 72nd 17th 14th 0
Condos 0.79 141st 45th 34th 0
New Home Developers 4.20 95th 37th 32nd 0
Realtors 2.85 19th 7th 6th 0
Average 2.51 86th 22nd 19th 0
Shopping Florists 7.52 78th 18th 17th 0
Average 7.52 78th 18th 17th 0
Travel Car Rentals 3.43 118th 29th 21st 0
Hotels 5.08 68th 24th 16th 0
Average 4.26 105th 28th 20th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.