Findings for PPC in Santa Rosa
Santa Rosa Ranks Amongst Least Expensive Markets for Google Adwords in USA
SEP's ongoing research into PPC Campaigns has revealed that Santa Rosa was the 217th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Santa Rosa also ranks amongst the least expensive cities in California, ranking as number 57th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.
Google Adwords Keyword Prices 24% Lower in Santa Rosa than Vallejo
SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Rosa are 24% lower than in Vallejo. The average price of a click in Santa Rosa is $8.46.
This price difference is interesting though, given the population of Vallejo is less than Santa Rosa.
To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Lauderdale, and found the average price of a click in Santa Rosa was 60% lower than in Fort Lauderdale.
The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.
PPC Industry Data for Santa Rosa
|Summary PPC Stats for Santa Rosa for October 2017|
|Avg Price per Click||Rank in Country||Rank in Region||Rank in province||Mo./Mo. % Price Change|
|Health, Beauty & Fitness||Chiropractors||4.95||182nd||53rd||43rd||1|
|Home & Garden||Appliance Repair||3.86||209th||65th||55th||0|
|Self Storage Companies||14.28||47th||11th||11th||0|
|Windows and Doors||7.35||91st||22nd||17th||NA|
|Personal Injury Law||37.19||137th||35th||27th||NA|
|Real Estate||Apartment Rentals||1.51||132nd||38th||32nd||0|
|New Home Developers||4.09||122nd||40th||35th||0|
Study Results for Other Cities:
See full City list:
About SEP Research*
An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.
The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.
This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.
The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:
- Home & Garden
- Real Estate
- Special Events
Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.
*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.