Findings for PPC in Santa Rosa

Santa Rosa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Rosa was the 217th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Santa Rosa also ranks amongst the least expensive cities in California, ranking as number 57th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Santa Rosa than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Rosa are 24% lower than in Vallejo. The average price of a click in Santa Rosa is $8.46.

This price difference is interesting though, given the population of Vallejo is less than Santa Rosa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Lauderdale, and found the average price of a click in Santa Rosa was 60% lower than in Fort Lauderdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Rosa


Summary PPC Stats for Santa Rosa for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.46 217th 67th 57th 0
Automotive/Vehicle Auto Insurance 19.47 182nd 36th 27th 1
Auto Parts 1.35 128th 54th 45th 1
Auto Wreckers 1.73 35th 21st 15th 1
Dealerships 2.21 208th 70th 60th 0
Tires 3.63 56th 19th 18th 1
Towing 4.34 90th 27th 20th 0
Average 6.97 179th 37th 28th 0
B2B Office Furniture 4.84 83rd 24th 20th 1
Printers 1.20 146th 46th 35th 0
Average 3.63 150th 46th 36th NA
Entertainment/Recreation Restaurants 0.91 214th 64th 52nd 1
Average 0.91 214th 64th 52nd 1
Finance Credit Counselling 3.95 124th 39th 30th NA
Insurance 10.48 158th 40th 32nd 0
Payday Loans 6.49 17th 6th 6th 1
Average 6.85 187th 51st 42nd NA
Health, Beauty & Fitness Chiropractors 4.95 182nd 53rd 43rd 1
Cosmetic Surgery 6.72 72nd 24th 21st 0
Dentists 8.45 179th 61st 53rd 1
Martial Arts 1.83 112nd 42nd 33rd 0
Massage Therapy 1.25 170th 49th 37th 0
Optometrists 3.07 144th 55th 45th 0
Average 5.70 230th 74th 63rd 0
Home & Garden Appliance Repair 3.86 209th 65th 55th 0
Furniture 2.79 175th 50th 43rd NA
Garage Doors 13.13 177th 60th 51st 0
Landscapers 2.93 184th 51st 39th NA
Moving Companies 17.73 124th 29th 23rd 0
Pest Control 11.41 236th 76th 66th NA
Plumbers 33.32 132nd 58th 54th 0
Roofing 5.92 231st 58th 45th 0
Self Storage Companies 14.28 47th 11th 11th 0
Windows and Doors 7.35 91st 22nd 17th NA
Average 11.52 222nd 70th 62nd 0
Legal Criminal Lawyers 22.94 60th 18th 14th 0
Law Firms 16.00 43rd 10th 9th NA
Personal Injury Law 37.19 137th 35th 27th NA
Average 25.68 126th 34th 28th NA
Real Estate Apartment Rentals 1.51 132nd 38th 32nd 0
Condos 0.96 120th 40th 30th 0
New Home Developers 4.09 122nd 40th 35th 0
Realtors 1.96 79th 24th 22nd 0
Average 2.07 130th 39th 33rd 0
Shopping Florists 5.58 167th 42nd 37th 0
Average 5.58 167th 42nd 37th 0
Travel Car Rentals 3.29 132nd 36th 27th 0
Hotels 5.71 38th 16th 11th 0
Average 4.50 76th 23rd 16th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.