Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 135th least expensive city in USA in keyword bids in Google Adwords for the month of June 2017. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Sunnyvale are up in June 2017

SEP's research shows that the average price of a click to advertisers targeting Sunnyvale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 6% Higher in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 6% higher than in Santa Clara. The average price of a click in Sunnyvale is $11.79.

This price difference is understandable though, given the population of Santa Clara is less than Sunnyvale, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Torrance, and found the average price of a click in Sunnyvale was 6% lower than in Torrance. This suggests that perhaps prices in Sunnyvale are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sunnyvale


Summary PPC Stats for Sunnyvale for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.79 135th 35th 30th 0
Automotive/Vehicle Auto Insurance 42.82 120th 22nd 12nd 0
Dealerships 3.20 137th 29th 22nd NA
Tires 4.08 57th 28th 27th 0
Towing 6.55 43rd 11th 8th 0
Average 14.16 99th 21st 13rd 0
B2B Office Furniture 9.39 28th 11th 10th 0
Average 9.39 48th 17th 13rd NA
Entertainment/Recreation Restaurants 0.90 174th 54th 44th 0
Average 0.90 174th 54th 44th 0
Finance Insurance 52.54 43rd 12nd 9th NA
Average 52.54 17th 5th 3rd NA
Health, Beauty & Fitness Chiropractors 12.77 43rd 6th 3rd 0
Dentists 11.19 119th 39th 35th 0
Martial Arts 5.82 11th 1st 1st 0
Optometrists 3.92 98th 31st 25th NA
Average 9.81 85th 27th 25th 0
Home & Garden Appliance Repair 17.61 46th 22nd 21st 0
Furniture 3.05 132nd 29th 26th 0
Garage Doors 74.68 10th 3rd 3rd 0
Landscapers 5.31 91st 22nd 15th 0
Moving Companies 4.87 222nd 63rd 53rd 0
Pest Control 11.03 220th 71st 61st 0
Plumbers 58.19 51st 26th 23rd 0
Self Storage Companies 10.88 139th 50th 47th 0
Average 20.42 87th 34th 30th 0
Real Estate Apartment Rentals 4.43 5th 1st 1st 0
Condos 2.03 37th 10th 8th 0
New Home Developers 4.83 88th 22nd 20th 0
Realtors 1.15 181st 58th 46th 0
Average 3.06 41st 8th 8th 0
Shopping Florists 2.97 228th 74th 63rd 0
Average 2.97 228th 74th 63rd 0
Travel Car Rentals 3.41 119th 30th 22nd 0
Hotels 6.74 11th 6th 3rd 0
Average 5.07 26th 9th 5th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.