Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 201st least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 17% Lower in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 17% lower than in Santa Clara. The average price of a click in Sunnyvale is $9.11.

This price difference is interesting though, given the population of Santa Clara is less than Sunnyvale.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Torrance, and found the average price of a click in Sunnyvale was 11% lower than in Torrance.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sunnyvale


Summary PPC Stats for Sunnyvale for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.11 201st 61st 53rd 0
Automotive/Vehicle Auto Parts 3.42 15th 7th 7th 0
Dealerships 6.69 11th 2nd 2nd 0
Tires 3.91 42nd 14th 14th 1
Towing 2.67 188th 63rd 52nd 1
Average 4.28 224th 54th 45th 0
B2B Office Furniture 1.61 159th 47th 39th 0
Average 1.61 187th 58th 46th NA
Entertainment/Recreation Restaurants 0.63 232nd 72nd 60th 1
Average 0.63 232nd 72nd 60th 1
Finance Payday Loans 3.66 130th 58th 54th 0
Average 3.66 232nd 72nd 62nd NA
Health, Beauty & Fitness Chiropractors 7.80 99th 21st 15th 1
Dentists 10.14 127th 46th 40th 0
Martial Arts 2.31 89th 33rd 28th 0
Optometrists 2.19 177th 68th 55th 0
Average 7.56 134th 46th 41st 0
Home & Garden Appliance Repair 17.61 46th 22nd 21st 0
Furniture 3.41 113rd 26th 22nd NA
Garage Doors 33.07 57th 12nd 12nd 0
Landscapers 1.43 220th 66th 53rd NA
Moving Companies 4.87 222nd 63rd 53rd 0
Pest Control 15.68 181st 67th 59th NA
Plumbers 56.47 58th 36th 35th 0
Self Storage Companies 10.88 139th 50th 47th 0
Average 18.80 109th 46th 42nd 0
Real Estate Apartment Rentals 4.43 5th 1st 1st 0
Condos 2.03 37th 10th 8th 0
New Home Developers 4.83 88th 22nd 20th 0
Realtors 1.15 181st 58th 46th 0
Average 3.06 41st 8th 8th 0
Shopping Florists 2.97 228th 74th 63rd 0
Average 2.97 228th 74th 63rd 0
Travel Car Rentals 3.41 119th 30th 22nd 0
Hotels 6.74 11th 6th 3rd 0
Average 5.07 26th 9th 5th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.