Findings for PPC in Centennial

Centennial Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of June 2017. Centennial also ranks amongst the least expensive cities in Colorado, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 24% lower than in Aurora. The average price of a click in Centennial is $9.66.

This price differential is expected however, as Aurora has a larger population than Centennial.

For better comparison of prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Centennial was 6% lower than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Centennial

Summary PPC Stats for Centennial for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.66 187th 49th 10th NA
Health, Beauty & Fitness Chiropractors 16.62 18th 4th 2nd 0
Dentists 16.24 26th 9th 3rd 0
Massage Therapy 1.94 162nd 51st 9th 0
Average 13.53 18th 5th 2nd 0
Home & Garden Landscapers 3.03 190th 60th 7th 0
Pest Control 7.69 251st 66th 8th NA
Plumbers 58.16 52nd 15th 7th 0
Roofing 8.84 167th 52nd 8th NA
Self Storage Companies 13.27 64th 14th 3rd 0
Average 17.38 139th 35th 10th 0
Real Estate Apartment Rentals 5.61 1st 1st 1st 0
Condos 1.53 73rd 21st 8th NA
New Home Developers 5.84 53rd 11th 2nd 0
Realtors 2.77 28th 8th 2nd NA
Average 4.06 12nd 1st 1st NA
Travel Car Rentals 2.00 210th 67th 9th NA
Hotels 3.01 224th 69th 11th 0
Average 2.67 251st 75th 11th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.