Findings for PPC in Centennial

Centennial Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 16th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of October 2017. Centennial also ranks amongst the most expensive cities in Colorado, ranking 5th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Sioux Falls ranked as the least expensive city.

Year over Year Google Adwords Prices for Centennial are up in October 2017

SEP's research shows that the average price of a click to advertisers targeting Centennial keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 43% Higher in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 43% higher than in Aurora. The average price of a click in Centennial is $17.15.

This price differential is somewhat surprising however, as Aurora has a larger population than Centennial.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Centennial was 125% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Centennial

Summary PPC Stats for Centennial for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.15 40th 16th 5th 0
Automotive/Vehicle Auto Insurance 12.71 199th 62nd 8th 0
Dealerships 3.75 106th 43rd 8th NA
Towing 10.21 6th 1st 1st 0
Average 7.61 168th 55th 8th 0
Entertainment/Recreation Restaurants 3.49 31st 9th 1st 1
Average 3.49 31st 9th 1st 1
Finance Mortgages 13.01 49th 15th 4th 0
Average 13.01 147th 49th 9th NA
Health, Beauty & Fitness Chiropractors 68.83 1st 1st 1st 1
Dentists 13.44 54th 13rd 5th 0
Average 31.90 1st 1st 1st 0
Home & Garden Furniture 2.06 226th 69th 10th NA
Garage Doors 86.97 1st 1st 1st 0
Pest Control 19.62 135th 14th 4th NA
Plumbers 54.99 63rd 17th 5th 0
Roofing 9.81 186th 58th 8th 0
Self Storage Companies 13.27 64th 14th 3rd 0
Average 30.15 13rd 3rd 1st 0
Real Estate Apartment Rentals 5.61 1st 1st 1st 0
Condos 1.53 73rd 21st 8th NA
New Home Developers 5.84 53rd 11th 2nd 0
Realtors 2.77 28th 8th 2nd NA
Average 4.06 12nd 1st 1st NA
Travel Car Rentals 2.00 210th 67th 9th NA
Hotels 3.01 224th 69th 11th 0
Average 2.67 251st 75th 11th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.