Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 14th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of October 2017. Tallahassee also ranks amongst the most expensive cities in Florida, ranking 10th. In the study, Miami Gardens ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 63% Higher in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 63% higher than in Gainesville. The average price of a click in Tallahassee is $15.70.

This price difference is understandable though, given the population of Gainesville is less than Tallahassee, which generally means less competition and therefore lower prices.

To understand if prices in Tallahassee are relatively low, we also compared prices with Huntsville which has a similar population, and found the average price of a click in Tallahassee was 91% higher than in Huntsville. This suggests that perhaps Tallahassee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tallahassee


Summary PPC Stats for Tallahassee for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.70 58th 14th 10th 0
Automotive/Vehicle Auto Insurance 75.68 34th 7th 2nd 1
Auto Parts 1.93 65th 14th 4th 1
Dealerships 5.35 35th 12nd 8th 0
Tires 2.41 155th 40th 19th 1
Towing 2.64 191st 34th 19th 1
Average 21.19 24th 7th 1st 0
B2B Office Furniture 6.21 51st 9th 8th 1
Printers 4.74 101st 18th 12nd 1
Average 5.47 100th 17th 12nd NA
Entertainment/Recreation Restaurants 0.96 210th 47th 18th 1
Average 0.96 210th 47th 18th 1
Finance Credit Counselling 12.74 103rd 16th 9th NA
Insurance 31.19 82nd 15th 5th 0
Mortgages 10.77 61st 14th 7th 1
Payday Loans 4.73 75th 8th 2nd 1
Average 18.74 102nd 21st 11th NA
Health, Beauty & Fitness Chiropractors 3.31 239th 45th 19th 1
Cosmetic Surgery 4.56 133rd 28th 15th 0
Dentists 4.89 276th 48th 20th 0
Massage Therapy 2.86 133rd 27th 9th 0
Optometrists 5.53 58th 14th 5th 0
Weight Loss Surgery 3.82 27th 4th 3rd NA
Average 4.38 276th 49th 20th 0
Home & Garden Appliance Repair 7.37 174th 30th 17th 0
Furniture 3.55 99th 33rd 11th NA
Garage Doors 8.11 210th 40th 18th 0
Landscapers 3.31 163rd 38th 16th NA
Moving Companies 12.52 181st 39th 16th 0
Pest Control 13.58 207th 41st 19th NA
Plumbers 5.32 269th 51st 19th 0
Roofing 27.62 36th 9th 3rd 1
Self Storage Companies 8.30 196th 36th 16th 0
Windows and Doors 3.78 142nd 24th 10th NA
Average 10.31 238th 49th 20th 0
Legal Criminal Lawyers 46.71 31st 8th 7th 0
Family Law 16.58 86th 17th 8th 0
Law Firms 11.13 76th 18th 8th 0
Personal Injury Law 204.35 23rd 6th 6th 0
Average 58.79 30th 10th 9th 0
Real Estate Apartment Rentals 1.88 94th 24th 5th 0
Condos 0.84 135th 33rd 14th 0
New Home Developers 2.57 174th 41st 16th 0
Realtors 1.39 147th 30th 13rd 0
Average 1.65 175th 39th 13rd 0
Shopping Florists 5.77 159th 35th 15th 0
Average 5.77 159th 35th 15th 0
Travel Car Rentals 3.92 78th 22nd 7th 0
Hotels 4.58 99th 19th 6th 0
Average 4.25 98th 22nd 5th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.