Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 15th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of June 2017. Tallahassee also ranks amongst the most expensive cities in Florida, ranking 10th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 73% Higher in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 73% higher than in Gainesville. The average price of a click in Tallahassee is $15.53.

This price difference is understandable though, given the population of Gainesville is less than Tallahassee, which generally means less competition and therefore lower prices.

To understand if prices in Tallahassee are relatively low, we also compared prices with Huntsville which has a similar population, and found the average price of a click in Tallahassee was 119% higher than in Huntsville. This suggests that perhaps Tallahassee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tallahassee

Summary PPC Stats for Tallahassee for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.53 62nd 15th 10th -1
Automotive/Vehicle Auto Insurance 51.98 93rd 18th 7th -8
Auto Parts 2.16 63rd 17th 10th 0
Dealerships 3.64 112nd 31st 15th NA
Tires 2.49 171st 37th 18th 0
Towing 3.82 126th 25th 12nd 0
Average 15.33 84th 15th 5th -2
B2B Office Furniture 8.12 45th 7th 2nd 0
Printers 6.15 75th 12nd 8th 0
Average 7.13 84th 14th 8th NA
Entertainment/Recreation Restaurants 4.27 11th 5th 3rd 0
Average 4.27 11th 5th 3rd 0
Finance Insurance 32.52 81st 14th 3rd 0
Mortgages 20.91 18th 2nd 1st 0
Payday Loans 2.39 114th 15th 8th 0
Average 22.73 76th 16th 5th NA
Health, Beauty & Fitness Chiropractors 5.70 179th 33rd 12nd 0
Cosmetic Surgery 5.24 76th 18th 12nd 0
Dentists 2.60 283rd 52nd 20th 0
Massage Therapy 1.90 163rd 29th 11th 0
Optometrists 5.32 55th 14th 6th 0
Average 3.59 285th 52nd 20th 0
Home & Garden Appliance Repair 7.37 174th 30th 17th 0
Furniture 4.94 32nd 11th 6th 0
Garage Doors 4.50 221st 35th 18th 0
Landscapers 5.40 88th 25th 11th 0
Moving Companies 12.52 181st 39th 16th 0
Pest Control 11.95 209th 39th 18th 0
Plumbers 7.93 259th 46th 19th 0
Roofing 23.02 43rd 13rd 7th 0
Self Storage Companies 8.30 196th 36th 16th 0
Windows and Doors 13.23 24th 9th 6th NA
Average 10.49 247th 50th 20th 0
Legal Criminal Lawyers 46.71 31st 8th 7th 0
Family Law 16.58 86th 17th 8th 0
Law Firms 11.13 76th 18th 8th 0
Personal Injury Law 204.35 23rd 6th 6th 0
Average 58.79 30th 10th 9th 0
Real Estate Apartment Rentals 1.88 94th 24th 5th 0
Condos 0.84 135th 33rd 14th 0
New Home Developers 2.57 174th 41st 16th 0
Realtors 1.39 147th 30th 13rd 0
Average 1.65 175th 39th 13rd 0
Shopping Florists 5.77 159th 35th 15th 0
Average 5.77 159th 35th 15th 0
Travel Car Rentals 3.92 78th 22nd 7th 0
Hotels 4.58 99th 19th 6th 0
Average 4.25 98th 22nd 5th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.