Findings for PPC in Joliet

Joliet Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Joliet was the 159th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Joliet also ranks amongst the least expensive cities in Illinois, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Joliet are up in October 2017

SEP's research shows that the average price of a click to advertisers targeting Joliet keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 26% Lower in Joliet than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Joliet are 26% lower than in Naperville. The average price of a click in Joliet is $10.63.

This price difference is interesting though, given the population of Naperville is less than Joliet.

To understand if prices in Joliet align relatively, we also compared prices with Sunnyvale, which has a similar population, and found the average price of a click in Joliet was 16% higher than in Sunnyvale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Joliet


Summary PPC Stats for Joliet for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.63 159th 46th 4th 0
Automotive/Vehicle Auto Insurance 48.29 91st 36th 4th 0
Auto Parts 0.48 177th 65th 8th 0
Dealerships 3.52 122nd 49th 5th 0
Tires 2.76 121st 30th 4th 1
Towing 4.06 112nd 35th 6th 0
Average 7.77 167th 54th 5th 0
Entertainment/Recreation Restaurants 1.51 155th 42nd 6th 1
Average 1.51 155th 42nd 6th 1
Finance Credit Counselling 24.66 43rd 16th 2nd NA
Average 24.66 52nd 21st 4th NA
Health, Beauty & Fitness Chiropractors 5.03 178th 53rd 6th 1
Dentists 8.11 189th 52nd 5th 0
Average 7.23 151st 42nd 5th 0
Home & Garden Appliance Repair 4.61 202nd 57th 6th 0
Furniture 3.73 86th 14th 5th NA
Garage Doors 9.23 200th 60th 6th 0
Landscapers 3.92 130th 37th 5th NA
Pest Control 16.52 168th 27th 1st NA
Plumbers 35.20 129th 29th 4th 0
Roofing 3.04 251st 72nd 8th 0
Self Storage Companies 15.59 32nd 4th 2nd 0
Windows and Doors 39.25 3rd 2nd 1st NA
Average 14.37 184th 45th 6th 0
Legal Criminal Lawyers 18.39 68th 18th 3rd NA
Family Law 36.46 29th 8th 2nd NA
Law Firms 13.98 52nd 10th 1st NA
Personal Injury Law 68.98 119th 33rd 3rd NA
Average 28.89 113rd 33rd 4th NA
Real Estate Apartment Rentals 0.79 227th 68th 6th 0
Condos 0.18 212nd 71st 8th NA
Realtors 0.76 233rd 67th 7th 0
Average 0.66 274th 75th 8th 0
Shopping Florists 6.08 145th 44th 5th 0
Average 6.08 145th 44th 5th 0
Travel Car Rentals 2.34 204th 66th 8th 0
Hotels 3.11 217th 66th 8th 0
Average 2.72 250th 74th 8th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.