Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 226th least expensive city in USA in keyword bids in Google Adwords for the month of June 2017. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Rochester are up in June 2017

SEP's research shows that the average price of a click to advertisers targeting Rochester keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 13% Lower in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 13% lower than in St. Paul. The average price of a click in Rochester is $8.97.

This price differential is expected however, as St. Paul has a larger population than Rochester.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Odessa, and found the average price of a click in Rochester was 50% higher than in Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Rochester


Summary PPC Stats for Rochester for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.97 226th 56th 3rd 8
Automotive/Vehicle Auto Insurance 59.36 66th 24th 2nd 363
Auto Parts 0.02 157th 54th 3rd 0
Dealerships 3.43 124th 46th 1st NA
Tires 4.13 55th 10th 1st 0
Towing 5.27 69th 28th 2nd 0
Average 19.28 122nd 14th 2nd 72
B2B Office Furniture 3.72 149th 47th 3rd 0
Average 3.72 165th 49th 3rd NA
Entertainment/Recreation Restaurants 3.75 20th 6th 1st 0
Average 3.75 20th 6th 1st 0
Finance Insurance 38.50 60th 18th 1st 0
Average 38.41 34th 12nd 2nd NA
Health, Beauty & Fitness Chiropractors 4.90 199th 60th 3rd 0
Dentists 8.04 211st 60th 3rd 0
Martial Arts 2.38 76th 26th 2nd 0
Massage Therapy 5.37 88th 27th 2nd 0
Average 6.22 236th 69th 3rd 0
Home & Garden Furniture 6.30 7th 1st 1st 0
Garage Doors 2.73 227th 67th 3rd 0
Landscapers 11.69 7th 1st 1st 0
Moving Companies 15.68 151st 41st 3rd 0
Pest Control 16.76 125th 25th 1st 0
Plumbers 16.09 208th 53rd 3rd 0
Roofing 9.50 160th 48th 3rd 0
Self Storage Companies 10.25 151st 32nd 3rd 0
Average 12.38 211st 55th 3rd 0
Legal Law Firms 7.60 135th 37th 2nd 0
Average 7.60 198th 53rd 2nd 0
Real Estate Apartment Rentals 1.11 177th 49th 3rd 0
Condos 0.83 137th 47th 3rd 0
New Home Developers 2.92 162nd 41st 2nd 0
Realtors 0.87 221st 64th 3rd 0
Average 1.25 211st 51st 3rd 0
Shopping Florists 4.58 201st 60th 3rd 0
Average 4.58 201st 60th 3rd 0
Travel Car Rentals 4.30 53rd 18th 2nd 0
Hotels 4.30 119th 40th 2nd 0
Average 4.30 93rd 30th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.