Findings for PPC in Rochester
Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA
SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 205th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.
Google Adwords Keyword Prices 0% Higher in Rochester than St. Paul
SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 0% higher than in St. Paul. The average price of a click in Rochester is $11.12.
This price differential is somewhat surprising however, as St. Paul has a larger population than Rochester.
To get a better sense of relative prices, we also compared prices with another city with a similar population, Odessa, and found the average price of a click in Rochester was 94% higher than in Odessa.
The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.
PPC Industry Data for Rochester
|Summary PPC Stats for Rochester for October 2017|
|Avg Price per Click||Rank in Country||Rank in Region||Rank in province||Mo./Mo. % Price Change|
|Health, Beauty & Fitness||Chiropractors||3.55||231st||68th||3rd||1|
|Home & Garden||Furniture||3.37||120th||29th||2nd||NA|
|Self Storage Companies||10.25||151st||32nd||3rd||0|
|Windows and Doors||6.07||107th||41st||2nd||NA|
|Real Estate||Apartment Rentals||1.11||177th||49th||3rd||0|
|New Home Developers||2.92||162nd||41st||2nd||0|
Study Results for Other Cities:
See full City list:
About SEP Research*
An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.
The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.
This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.
The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:
- Home & Garden
- Real Estate
- Special Events
Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.
*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.