Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 205th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 0% higher than in St. Paul. The average price of a click in Rochester is $11.12.

This price differential is somewhat surprising however, as St. Paul has a larger population than Rochester.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Odessa, and found the average price of a click in Rochester was 94% higher than in Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Rochester


Summary PPC Stats for Rochester for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.12 205th 42nd 2nd 0
Automotive/Vehicle Auto Insurance 168.09 3rd 1st 1st 0
Auto Parts 0.89 160th 58th 3rd 2
Dealerships 3.48 125th 50th 2nd 0
Tires 4.81 14th 1st 1st 0
Average 49.96 5th 1st 1st 0
B2B Office Furniture 5.26 76th 24th 3rd 1
Printers 4.62 104th 33rd 2nd 0
Average 5.05 113rd 37th 3rd NA
Entertainment/Recreation Restaurants 3.70 27th 8th 1st 1
Average 3.70 27th 8th 1st 1
Finance Insurance 60.77 31st 11th 1st 0
Mortgages 3.85 100th 29th 2nd 0
Payday Loans 2.14 192nd 52nd 3rd 0
Average 22.25 69th 25th 1st NA
Health, Beauty & Fitness Chiropractors 3.55 231st 68th 3rd 1
Cosmetic Surgery 3.84 157th 44th 3rd 0
Dentists 10.21 123rd 34th 3rd 0
Martial Arts 3.69 38th 11th 1st 0
Massage Therapy 3.58 107th 33rd 2nd 0
Optometrists 1.54 185th 55th 3rd 0
Average 6.15 210th 58th 3rd 0
Home & Garden Furniture 3.37 120th 29th 2nd NA
Garage Doors 7.23 219th 68th 3rd 1
Landscapers 4.68 98th 27th 2nd NA
Moving Companies 15.68 151st 41st 3rd 0
Pest Control 16.25 173rd 29th 1st NA
Plumbers 19.65 194th 49th 3rd 0
Roofing 8.20 210th 65th 3rd 1
Self Storage Companies 10.25 151st 32nd 3rd 0
Windows and Doors 6.07 107th 41st 2nd NA
Average 10.44 234th 60th 3rd 0
Legal Law Firms 7.60 135th 37th 2nd 0
Average 7.60 198th 53rd 2nd 0
Real Estate Apartment Rentals 1.11 177th 49th 3rd 0
Condos 0.83 137th 47th 3rd 0
New Home Developers 2.92 162nd 41st 2nd 0
Realtors 0.87 221st 64th 3rd 0
Average 1.25 211st 51st 3rd 0
Shopping Florists 4.58 201st 60th 3rd 0
Average 4.58 201st 60th 3rd 0
Travel Car Rentals 4.30 53rd 18th 2nd 0
Hotels 4.30 119th 40th 2nd 0
Average 4.30 93rd 30th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.