Findings for PPC in Murfreesboro

Murfreesboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murfreesboro was the 191st least expensive city in USA in keyword bids in Google Adwords for the month of June 2017. Murfreesboro also ranks amongst the least expensive cities in Tennessee, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Murfreesboro are up in June 2017

SEP's research shows that the average price of a click to advertisers targeting Murfreesboro keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 28% Lower in Murfreesboro than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murfreesboro are 28% lower than in Nashville. The average price of a click in Murfreesboro is $9.49.

This price differential is expected however, as Nashville has a larger population than Murfreesboro.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Springfield, and found the average price of a click in Murfreesboro was 33% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Murfreesboro


Summary PPC Stats for Murfreesboro for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.49 191st 10th 6th NA
Automotive/Vehicle Auto Insurance 93.97 16th 2nd 2nd NA
Dealerships 3.98 89th 5th 2nd NA
Tires 1.73 204th 12nd 6th 0
Towing 3.63 133rd 8th 3rd 0
Average 18.17 49th 6th 3rd NA
Entertainment/Recreation Restaurants 0.46 199th 11th 5th 0
Average 0.46 199th 11th 5th 0
Finance Payday Loans 12.70 2nd 2nd 1st 0
Average 12.70 136th 8th 5th NA
Health, Beauty & Fitness Chiropractors 12.34 46th 2nd 1st 0
Cosmetic Surgery 18.86 3rd 1st 1st NA
Dentists 10.24 133rd 4th 3rd 0
Martial Arts 2.35 78th 3rd 3rd 0
Massage Therapy 5.66 75th 4th 2nd 0
Optometrists 3.07 113rd 6th 4th NA
Average 9.29 101st 2nd 1st 0
Home & Garden Appliance Repair 5.06 194th 10th 5th 0
Furniture 4.37 45th 6th 4th 0
Garage Doors 13.12 173rd 4th 2nd 0
Landscapers 6.82 45th 2nd 1st 0
Pest Control 9.54 238th 13rd 6th 0
Plumbers 19.16 199th 11th 6th 0
Roofing 22.37 49th 2nd 2nd 0
Self Storage Companies 6.79 227th 13rd 5th 0
Average 11.49 228th 11th 5th 0
Legal Criminal Lawyers 41.39 35th 2nd 2nd NA
Family Law 1.66 131st 8th 5th NA
Law Firms 8.40 118th 5th 3rd NA
Average 13.65 163rd 8th 5th NA
Real Estate Apartment Rentals 2.45 55th 3rd 3rd 0
Condos 1.19 98th 3rd 3rd NA
New Home Developers 9.95 9th 1st 1st 0
Realtors 2.15 69th 4th 3rd 0
Average 4.01 13rd 1st 1st 0
Shopping Florists 6.13 141st 11th 6th 0
Average 6.13 141st 11th 6th 0
Travel Car Rentals 4.38 49th 6th 3rd 0
Hotels 4.48 106th 5th 2nd 0
Average 4.43 85th 6th 3rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.