Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 131st least expensive city in USA in keyword bids in Google Adwords for the month of June 2017. Provo also ranks amongst the least expensive cities in Utah, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 74% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 74% higher than in West Jordan. The average price of a click in Provo is $12.06.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To understand if prices in Provo are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Provo was 75% higher than in Peoria. This suggests that perhaps Provo prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Provo


Summary PPC Stats for Provo for June 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.06 131st 38th 2nd -1
Automotive/Vehicle Auto Insurance 73.94 32nd 9th 1st -7
Auto Parts 3.87 13rd 4th 1st 0
Dealerships 3.78 103rd 39th 2nd NA
Tires 3.07 127th 35th 2nd 0
Towing 2.94 156th 50th 4th 0
Average 19.03 40th 16th 2nd -2
B2B Printers 6.58 68th 16th 1st 0
Average 6.58 97th 24th 1st NA
Entertainment/Recreation Restaurants 0.54 194th 56th 2nd 0
Average 0.54 194th 56th 2nd 0
Health, Beauty & Fitness Chiropractors 6.67 152nd 49th 3rd 0
Dentists 10.88 123rd 35th 2nd 0
Martial Arts 7.47 2nd 1st 1st 0
Massage Therapy 0.80 170th 53rd 2nd 0
Optometrists 2.15 131st 40th 2nd NA
Average 7.82 174th 47th 3rd 0
Home & Garden Appliance Repair 19.23 36th 6th 2nd 0
Furniture 2.79 161st 42nd 1st 0
Garage Doors 15.19 162nd 48th 4th 0
Landscapers 5.49 82nd 20th 1st 0
Moving Companies 28.21 24th 6th 1st NA
Pest Control 11.41 216th 54th 2nd 0
Plumbers 36.70 123rd 30th 2nd 0
Roofing 20.20 62nd 16th 1st 0
Self Storage Companies 4.96 259th 61st 3rd 0
Windows and Doors 5.06 83rd 33rd 2nd NA
Average 14.86 177th 43rd 3rd 0
Legal Family Law 23.14 70th 20th 2nd 0
Law Firms 38.27 3rd 2nd 2nd NA
Personal Injury Law 49.39 130th 35th 2nd NA
Average 35.08 99th 28th 2nd NA
Real Estate Apartment Rentals 0.99 199th 57th 4th 0
Condos 1.39 81st 25th 3rd 0
New Home Developers 2.86 163rd 42nd 3rd NA
Realtors 2.06 72nd 22nd 3rd 0
Average 1.63 177th 43rd 3rd 0
Shopping Florists 6.50 124th 34th 2nd 0
Average 6.50 124th 34th 2nd 0
Travel Car Rentals 3.33 128th 43rd 3rd 0
Hotels 4.14 133rd 42nd 3rd 0
Average 3.73 146th 43rd 4th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.