Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of October 2017. Provo also ranks amongst the least expensive cities in Utah, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Provo are up in October 2017

SEP's research shows that the average price of a click to advertisers targeting Provo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 53% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 53% higher than in West Jordan. The average price of a click in Provo is $12.33.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To understand if prices in Provo are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Provo was 22% higher than in Peoria. This suggests that perhaps Provo prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Provo


Summary PPC Stats for Provo for October 2017
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.33 118th 34th 3rd 0
Automotive/Vehicle Auto Insurance 39.60 122nd 46th 3rd 1
Auto Parts 0.55 174th 63rd 2nd 0
Dealerships 3.74 107th 44th 3rd 0
Tires 2.63 134th 37th 2nd 1
Towing 3.02 167th 50th 2nd 0
Average 13.81 87th 33rd 2nd 0
B2B Printers 11.16 7th 3rd 1st 0
Average 11.16 10th 5th 1st NA
Entertainment/Recreation Restaurants 1.74 128th 31st 1st 0
Average 1.74 128th 31st 1st 0
Finance Credit Counselling 29.69 25th 7th 1st NA
Insurance 9.53 161st 53rd 2nd 0
Payday Loans 7.64 7th 3rd 1st 0
Average 15.62 129th 43rd 2nd NA
Health, Beauty & Fitness Chiropractors 3.89 224th 63rd 3rd 1
Cosmetic Surgery 5.51 104th 27th 2nd NA
Dentists 10.64 112nd 31st 3rd 0
Massage Therapy 2.57 140th 45th 2nd 0
Optometrists 2.30 173rd 53rd 3rd NA
Average 6.93 163rd 47th 4th 0
Home & Garden Appliance Repair 19.23 36th 6th 2nd 0
Furniture 2.69 184th 53rd 2nd NA
Garage Doors 43.07 34th 10th 1st 0
Moving Companies 28.21 24th 6th 1st NA
Pest Control 14.29 195th 35th 2nd NA
Plumbers 45.73 91st 21st 3rd 0
Self Storage Companies 4.96 259th 61st 3rd 0
Average 21.27 73rd 21st 3rd 0
Legal Family Law 23.14 70th 20th 2nd 0
Law Firms 38.27 3rd 2nd 2nd NA
Personal Injury Law 49.39 130th 35th 2nd NA
Average 35.08 99th 28th 2nd NA
Real Estate Apartment Rentals 0.99 199th 57th 4th 0
Condos 1.39 81st 25th 3rd 0
New Home Developers 2.86 163rd 42nd 3rd NA
Realtors 2.06 72nd 22nd 3rd 0
Average 1.63 177th 43rd 3rd 0
Shopping Florists 6.50 124th 34th 2nd 0
Average 6.50 124th 34th 2nd 0
Travel Car Rentals 3.33 128th 43rd 3rd 0
Hotels 4.14 133rd 42nd 3rd 0
Average 3.73 146th 43rd 4th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.