People are more likely to research a particular product on various websites before they make a purchase. With such a competitive online marketplace it is important to help forgetful customers by reminding them of your company, and this is when retargeting becomes important. Retargeting is a creative way to reconnect with those potential clients who did not follow through with a purchase or inquiry into your website. By retargeting you are able to customize ads directly to what customers viewed on your webpage, and keep a direct line of communication open.
How Retargeting Works
Retargeting works by remembering the digital ID's of computers that interacted with your website but did not complete a sale or inquire further into your services. These ID's are then placed into certain lists or categories based on distinct characteristics, and resend ads to remind those visitors of your brand. These categories could include various types of important information, be it how long they spent on the website, how many pages they visited, or even if they added items to their shopping cart but never completed their order. We can help you to control when these ads are displayed, so you can choose the timelines that they are sent out and viewed.
Due to the kinds of data that is remembered from potential customers, retargeted ads can be highly specific. Instead of hoping they want your product or service, you already know this and now simply have to remind them that you are their best choice.
How We Know it Will Work
You wouldn't want to engage with a new customer the same way you would a repeat customer, you want to show you remember them and appreciate their business. In the same way, you should be reminding potential clients that you are an industry leader and deserve their business. Retargeting does just this, reminding customers of who you are and what benefit you give to them. It leaves a direct line of communication open between the two parties, which leads to more ad clicks and more purchases. Contact us today for more information about retargeting and let our experts help you!