It's time to start thinking differently about social media.
Are you exploring new social media channels? Your competitors are. The value of social media as a tool for business growth has increased dramatically in recent years. It's no longer about how many likes or followers you have on your social profiles. It's about knowing how to leverage a variety of social channels and make them work for your brand. Whether your goal is to drive brand awareness or increasing leads, social media can get people talking to you or about you.
The sales cycle has changed. Social media allows for more touch-points with your target audience, and you need to be where they are. Your focus shouldn't be on building your fan base, it should be on crafting the right content and messaging and delivering it at the right time.