Social Media Analytics & Reporting
Today's expert social media marketers are doing more than simply sharing great content and testing paid tactics - they're also diving head first into social media analytics. Social analytics refers to the collection of information from various social media platforms. These social insights are available on nearly every social media platform especially the networks that offer paid tactics. Social analytics can help marketers adjust or revise their social media strategy accordingly. For example, social analytics can tell advertisers:
- When to update their social networks
- What kind of content to share
- Who their social advocates and influencers are
- Which platforms generate the highest level of engagement for their brand or business
When you're looking to improve your social media ROI, taking a close look at your social analytics can help you set measurable goals for your social networks.
Why Choose SEP for Social Media Reporting?
SEP utilizes social media metrics to improve campaign performance, craft content calendars, create reports and guide a client's overall social media strategy. As an agency, SEP sifts through social analytics to find platform specific KPIs (key performance indicators) to gauge the success of a social build or social tactics as a whole. Some of these metrics include the number of shares, comments, likes, retweets, +1s, website clicks and overall CTR (click through rate).
Social analytics vary in their complexity from social network to social network. However, there are a number of third party platforms and social media analytics tools that enable marketers to take a deeper dive into their social data. Whether you are interested in demographic information, hashtag tracking or streamlined reporting, SEP can offer varying levels of social media reporting.
Search Engine People's social media marketing experts are ready to help businesses like yours optimize their social media tactics. Contact us today to get started!