1. Focus on 2 to 3 keywords per page
Any more than that and the keywords will lose their impact -- and search engines may penalize those pages for keyword stuffing (a spammy practice that wont get you very far).
2. Keywords placement
Keywords should be near the beginning of your titles. Search engines "read" from left to right, so to say, just like we do.
Also place your keywords at the beginning, middle and end of your page or post. This shows the search engines that you're not just stuffing all of your keywords in at the beginning.
3. Use bold, italics, or heading tags
Search engines will pick up on the emphasis and may give those words or phrases some extra priority. (Read more about using h tags and alt tags for SEO).
It can also create a secondary reading path to help people skim through your content.
4. Use synonyms
Its going to looks silly using the same keywords over and over " the copy just wont read smoothly. Become friends with your thesaurus. After all, not everyone is searching the same exact search phrase: one person's "garbage can" is another's "waste basket".
5. Write for your readers first
The content has to make sense, and it has to be congruent with what the person was searching for. If not, they wont stay and they certainly wont become your customer.
SEO Copy will Get You Customers
Copy is what ultimately converts your sites visitors into customers. It also determines how theyll even find your website in the first place.
Organic search is when a person types a search query into the search engine, such as Google. What will differentiate yours from the millions of pages out there? Whats the magic that will tell the search engines to rank your page above all of the others in the search engine results pages (SERPs)?
Search engine optimization (SEO).
SEO is the placement of keywords (the words and phrases people are most often searching) throughout your webpages.
Tips for SEO
1. Focus on 2 to 3 keywords per page. Any more than that and the keywords will lose their impact, and the search engines may also penalize those pages for keyword stuffing (a spammy practice that wont get you very far).
2. Try putting your most important keywords near the front of your titles. The search engines read from left to right, just like we do.
3. Putting your keywords and phrases in bold, italics, or heading tags. The search engines will pick up on the emphasis and give those words priority. (Read more about using h tags and alt tags for SEO http://www.leahbaade.com/tags. This will also create a secondary readership path to help people skim through your content.
4. Make sure your keywords show up at the beginning, middle and end of your page or post.
5. Frequency " aim for 5-7% keyword density.
6. Use synonyms. Its going to looks silly using the same keywords over and over " the
SEO Copy will Get You Customers
Copy is what ultimately converts your sites visitors into customers. It also determines how theyll even find your website in the first place.
Organic search is when a person types a search query into the search engine, such as Google. What will differentiate yours from the millions of pages out there? Whats the magic that will tell the search engines to rank your page above all of the others in the search engine results pages (SERPs)?
Search engine optimization (SEO).
SEO is the placement of keywords (the words and phrases people are most often searching) throughout your webpages.
Tips for SEO
1. Focus on 2 to 3 keywords per page. Any more than that and the keywords will lose their impact, and the search engines may also penalize those pages for keyword stuffing (a spammy practice that wont get you very far).
2. Try putting your most important keywords near the front of your titles. The search engines read from left to right, just like we do.
3. Putting your keywords and phrases in bold, italics, or heading tags. The search engines will pick up on the emphasis and give those words priority. (Read more about using h tags and alt tags for SEO http://www.leahbaade.com/tags. This will also create a secondary readership path to help people skim through your content.
4. Make sure your keywords show up at the beginning, middle and end of your page or post.
5. Frequency " aim for 5-7% keyword density.
6. Use synonyms. Its going to looks silly using the same keywords over and over " the copy just wont read smoothly. Become friends with your thesaurus. Because, after all,
7. Write for your readers first. The content has to make sense, and it has to be congruent with what the person was searching for. If not, they wont stay and they certainly wont become your customer.
SEO writing can be tricky to get the hang of at first. To make it easy on yourself forget about the keywords in your first draft. You can always go back and put them in later. Chances are, if youre providing good content thats focused on the topic your keywords will already be there.
Leah Baade is a copywriter in Victoria, BC. She also offers content marketing and social media consulting.
copy just wont read smoothly. Become friends with your thesaurus. Because, after all,
7. Write for your readers first. The content has to make sense, and it has to be congruent with what the person was searching for. If not, they wont stay and they certainly wont become your customer.
SEO writing can be tricky to get the hang of at first. To make it easy on yourself forget about the keywords in your first draft. You can always go back and put them in later. Chances are, if youre providing good content thats focused on the topic your keywords will already be there.
Leah Baade is a copywriter in Victoria, BC. She also offers content marketing and social media consulting.