Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and [...]
Creating large amounts of valuable content is a universal challenge among marketers. Whether we’re talking about images, articles, blog posts or videos, large quantities sometimes cause a decrease in quality if a marketing department isn’t diligent. And the flipside, [...]
Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a hair-pulling task! [...]
Let's admit. Developing a quality post takes time. Not just time, but a whole lot of work and some money, too. Now imagine if just a handful of people read that quality post and it vanishes in the content [...]
Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish [...]
Thinking about "doing" video is easy; implementing it can be difficult. Or is it? Here you're going to learn how to create a YouTube video campaign in just 30 minutes. How Long Should Your Video Be? Video platform Wistia [...]
Building a personal brand is a monumental undertaking. Nonetheless, it’s a worthwhile one. The brand you create for yourself influences what the world thinks when it hears your name. The better your personal brand, the better your reputation and [...]
As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I [...]
What if I told you that one big idea can supply the topics of all your marketing content for the next few months and that you don’t need to break the bank every time you need content created? I know [...]
Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video [...]
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