As broadband connections get more affordable and widespread and the quality of mobile Internet grows, video content becomes an integral part of the online experience – and it means that video marketing also becomes an inherent part of marketing [...]
Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul.
300 hours of video are uploaded to YouTube every minute and although users are collectively watching almost 5 billion videos every day, it’s not difficult to begin to see how so much content gets lost within the vast video [...]
Knowledge commerce is, simply put, the practice of selling access to one's knowledge. A college education is one of its most traditional types, but it is the rapid rise of the Internet that turned it into a business opportunity [...]
One of the best ways to get visibility and traffic to your blog posts is to write on topics that are popular and being shared on social media platforms. One reason why trending topics get more traction is that [...]
You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your [...]
As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry [...]
For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of social networks and mobile delivery methods (like AMP) have made it necessary to decentralize a company’s content strategy. As 2017 [...]
An explainer video is one that conveys a business or a product idea in a simplified way. Putting up an explainer video is a proven method to get your audience to stay on your site for longer and improve search [...]
Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a [...]
