The anticipated release of the Google AdWords API is now a reality. To begin using the API, all you have to do is sign up. You can get all the information on it at www.google.com/apis/adwords. For SEOs who offer AdWords management to their clients, this would enable you to create custom reports, develop tools to more easily manage accounts, add a new campaign, automate ad creation, estimate traffic for a keyword, and anything else you can think of that would make AdWords management easier. Sample code in various languages is available to help you get started. You are assigned a quota of the number of operations that can be performed per month. Your API quota is determined by the number of clients you manage and your total account spend, and is recalculated daily. Use of the API is currently free, but Google reserves the right to charge for it in the future. For more information, the API FAQ can be found at www.google.com/support/adwordsapi.