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How To Use PPC For Inbound Marketing

Pay-per-click (PPC) campaigns may be considered as interruptive marketing by many. And they may not think it fits under the inbound marketing umbrella. Although this is true to an extent, it all depends on how you use it. If [...]

By Peter Dulay| October 27th, 2017|PPC|1 Comment

How to Use Facebook’s Dynamic Ads

Dynamic ads match the right people with the right products. Much like retargeted AdWords campaigns, Facebook’s ad service maximizes each dollar spent on digital advertisements. With such a large active user base, it makes sense for B2B and B2C [...]

By | September 18th, 2017|PPC, Social Media Marketing|Comments Off on How to Use Facebook’s Dynamic Ads

How To Start Using LinkedIn Sales Navigator To Get More Leads

LinkedIn Sales Navigator helps you build and nurture customer relationships. It helps increase sales and revenue. It’s an advanced tool to find leads in the targeted industry and specific geography. Target right buyers and companies could increase the chances [...]

By | July 13th, 2017|PPC, Social Media Marketing|Comments Off on How To Start Using LinkedIn Sales Navigator To Get More Leads

Facebook Features To Boost Your ROI

These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like [...]

By | June 22nd, 2017|PPC|Comments Off on Facebook Features To Boost Your ROI