How To Write Compelling Ad Copy

The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, [...]

By | December 21st, 2017|PPC|0 Comments

How To Use PPC For Inbound Marketing

Pay-per-click (PPC) campaigns may be considered as interruptive marketing by many. And they may not think it fits under the inbound marketing umbrella. Although this is true to an extent, it all depends on how you use it. If [...]

By | October 27th, 2017|PPC|2 Comments