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Facebook Features To Boost Your ROI

These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like [...]

By | June 22nd, 2017|PPC|0 Comments

Exact Match vs. Close Variants: Difference & Impact

Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about [...]

By | April 19th, 2017|PPC|Comments Off on Exact Match vs. Close Variants: Difference & Impact

LinkedIn PPC: 5 Common Mistakes To Avoid

With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]

By | March 6th, 2017|PPC, SEO|Comments Off on LinkedIn PPC: 5 Common Mistakes To Avoid