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Google and Facebook Claim 60% of 2017 Digital Ad Spend

Implications of the Duopoly’s Market Grip on your Digital Strategy The power and influence of Facebook and Google gets stronger every year and will have a major impact on your digital marketing strategy for 2018. Commentators in the digital marketing [...]

By | February 2nd, 2018|PPC|Comments Off on Google and Facebook Claim 60% of 2017 Digital Ad Spend

How To Build A Successful Facebook Ads Funnel

Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most [...]

By | January 2nd, 2018|PPC|Comments Off on How To Build A Successful Facebook Ads Funnel

How To Write Compelling Ad Copy

The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, [...]

By | December 21st, 2017|PPC|Comments Off on How To Write Compelling Ad Copy

Small Businesses Prefer Facebook Over Adwords

In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of the small businesses [...]

By | November 29th, 2017|PPC|Comments Off on Small Businesses Prefer Facebook Over Adwords

How To Use PPC For Inbound Marketing

Pay-per-click (PPC) campaigns may be considered as interruptive marketing by many. And they may not think it fits under the inbound marketing umbrella. Although this is true to an extent, it all depends on how you use it. If [...]

By | October 27th, 2017|PPC|2 Comments

Adwords: Higher Conversions & Lower CPA With Manual Bidding

AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard [...]

By | October 12th, 2017|PPC|Comments Off on Adwords: Higher Conversions & Lower CPA With Manual Bidding

Make Your AdWords Call-Only Ads Stand Out

  For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant [...]

By | October 2nd, 2017|PPC|Comments Off on Make Your AdWords Call-Only Ads Stand Out

Supercharge Your Ads With Adwords Location Extensions

If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main [...]

By | September 28th, 2017|PPC|Comments Off on Supercharge Your Ads With Adwords Location Extensions