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Mining PPC Search Query Data: 3 Filters Every Account Can Use

Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better [...]

By | May 30th, 2018|PPC|Comments Off on Mining PPC Search Query Data: 3 Filters Every Account Can Use

Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. [...]

By Jordan Bucknell (Guest Poster)| May 1st, 2018|PPC, Social Media Marketing|Comments Off on Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

4 Tips for Better AdWords Display Campaigns

Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites & 650K apps and reaches 90% of all internet [...]

By | April 30th, 2018|PPC|Comments Off on 4 Tips for Better AdWords Display Campaigns

Google and Facebook Claim 60% of 2017 Digital Ad Spend

Implications of the Duopoly’s Market Grip on your Digital Strategy The power and influence of Facebook and Google gets stronger every year and will have a major impact on your digital marketing strategy for 2018. Commentators in the digital marketing [...]

By | February 2nd, 2018|PPC|Comments Off on Google and Facebook Claim 60% of 2017 Digital Ad Spend

How To Build A Successful Facebook Ads Funnel

Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most [...]

By | January 2nd, 2018|PPC|Comments Off on How To Build A Successful Facebook Ads Funnel

How To Write Compelling Ad Copy

The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, [...]

By | December 21st, 2017|PPC|Comments Off on How To Write Compelling Ad Copy

Small Businesses Prefer Facebook Over Adwords

In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of the small businesses [...]

By | November 29th, 2017|PPC|Comments Off on Small Businesses Prefer Facebook Over Adwords

How To Use PPC For Inbound Marketing

Pay-per-click (PPC) campaigns may be considered as interruptive marketing by many. And they may not think it fits under the inbound marketing umbrella. Although this is true to an extent, it all depends on how you use it. If [...]

By | October 27th, 2017|PPC|2 Comments