A great way to gain more backlinks, better PR, increased credibility and more targetted traffic is by syndicating articles. The idea is that you create interesting, informative articles related to your website's subject matter. Then, you make the article available for others through syndication. Each site that republishes your article is bound by an agreement to include your bio with the article. The bio will of course include a link to your site. There are thousands of sites needing extra content, and many may need content regarding your topic. It is a form of viral marketing that can quickly spread word of your site across the internet. You will receive more traffic, your credibility will increase as people begin to recognize your name as an expert in your field, and you will get a boost in backlinks and PR. What could be better?
There are two primary methods of syndicating your articles. You can make them available as RSS or Atom feeds, and you can submit your article to websites that specialize in listing articles that are available for reprint. Here are a few websites to submit your articles to:
http://www.articlecity.com
http://www.goarticles.com
http://www.family-content.com
Here is a nice little tutorial about creating RSS feeds - http://www.mnot.net/rss/tutorial/
Take advantage of this great method and you could see major improvement in SERPS, PR, and traffic!