For 10 years now, the crawler I use for the technical SEO website audits I do at Search Engine People is what's nowadays called TechSEO360. A hidden gem; cost-effective, efficient (crawls any site of any size), forward looking (e.g.: had [...]
Is the SEO work being done for your website confusing you or not getting you the desired results or getting you anywhere further? This post lifts the veil behind this conundrum and even offers up to five action points you can use to clear your doubts and save the soul of your money site.
Link building is one of the most important aspects of any SEO strategy. But this doesn’t mean that you should have inbound links at any cost. Google hates any form of manipulation and trying to cheat Google can land [...]
Pubcon, Las Vegas, November 2017. Gary Illyes from Google mentioned making content Voice Assistant friendly as one of the most critical aspects for SEO in the years to come. With the WordLift team, we’ve been committed to this for [...]
It can be hard to decipher Google's actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go [...]
Building backinlinks isn’t hard. It gets hard because nobody is talking about how to do it, because it can be kind of subjective.
A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched for a question and had it come up in a [...]
Sentiment analysis is a method used to analyze the positive and negative emotions associated with a particular series of words. The technology has evolved in scope and availability in recent years, and the impacts on marketing and SEO are [...]
The nature of business is the strong survive and the weak fold, or give up and try something different. But there’s gold in the millions of links to non-trading businesses that smart marketers and companies in the same area [...]
Last March, Google’s new Search Liaison Danny Sullivanconfirmed a “broad core algorithm update”. Although his tweets were typically vague as to the particulars, the search community has broken it down into two major areas, which I will explore in [...]