USP. It mean's Unique Selling Proposition. But you already knew that. You also know that having a USP will dramatically increase your business in sales, revenue and overall goodwill. But what does it mean to be Unique?
Unique means you carve out a corner in your market for yourself. Define your business as the 800 pound gorilla in it. And open your doors for business. Talk about making it hard on your competitors ...
Peter Mosley demonstrated this at SES Toronto 2007 with a very unique presentation ...
What's your unique selling proposition? It's not so much the proposition that matters, as how it's framed.