What are purchase intent keywords you ask?
Examples are 'buy, 'purchase', 'order'. Local keywords are used as well.
Keywords with purchase intent vary by industry. A health clinic would benefit from targeting words such as 'treatments', 'relieve', 'cure'.
Purchase intent searches don't always have the high traffic associated with bigger head terms but they are highly targeted to driving searchers to your website when they are ready to buy.
How do you go about finding these gems?
How To Find Keywords With Purchase Intent
Google AdWords Keyword Planner is a great tool to start with when looking for new keywords.
Start by entering your service or product and then head on over to the keyword ideas tab.
Let's say you are an exterminator. You can see in the table below that there's great traffic volume around these terms, however, these tend to be more competitive and generic in nature. We shouldn't deal with those more competitive broader terms.
Here's a good example of buying keywords to target that have purchase intent and would be easier to rank for given their low competitiveness. Yet these very searchers drive more qualified leads to your website.
Here are a few examples of buying terms to get you started:
- Buy
- Purchase
- Order
- Online
- Treatment
- Cure
- Services
- Local
- Near me
- 24 hour
- Emergency
- Company
- Where to buy
- Where to purchase
- For sale
- Cheap
- Affordable
- Low cost
- Cheapest
There are many more purchase intent queries, grouped by type of buying signal, in 10 Types of Buying Signals Found in Keyword Queries & How They Accelerate SEO Results
*Leader image with photo by Drriss & Marrionn