Google AdWords Management
Managing a digital advertisement campaign is a full time job that requires serious commitment, especially given that advertisements on Google are priced depending on search volume, trends, and time. Google AdWords is seemingly user friendly, but it is easy to quickly surpass your budget without proper management and not reach the potential customers you're after.
By letting an expert at SEP take responsibility for your Google AdWords account, you get the most out of your AdWords experience while not being personally glued to your computer. We were the first Canadian company to be AdWords certified, and as a Google partner we continue to be an industry leader in AdWords management.
How We Ensure Our Success
To successfully manage your AdWords account, we follow some basic principles that require expert knowledge and training. Our long standing history with Google allows us to understand how AdWords functions internally, and we use those industry secrets to give you the best experience with your ad campaign. These fundamental principles include things like:
Reach the Right Clients
Grabbing the attention of your desired market demographic is the most important part of a PPC campaign. The ad must be directed towards this market, appear at the appropriate time, and to the appropriate keywords.
Optimize Your Budget
It is important to get the most of your budget to appeal to the widest range of people and get the most out of your investment into AdWords. By optimizing your ad correctly we ensure that it costs less per click, meaning it will reach a larger amount of people for less money.
Attention to Negative Keywords
By being aware of negative keywords, you can avoid having your ad appearing for the searches that aren't relevant and don't come from your target market. This avoids clicks that don't result in customers or profit.