Every Start-Up Needs to Focus on its Online Presence From the Get Go Today, there are more new start-ups per month than ever. Getting noticed and standing out from the crowd means strategically focusing your SEO efforts. [...]
An average e-commerce business allocates 80% of its budget on acquisition, while 41% of overall revenue comes from repeat customers. That’s almost half of the revenue you can bag without leaping into acquisition costs. Learn more about how you can [...]
You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your [...]
"Thin" content is one of the most misused and loose terms in our industry. Whenever there's an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged "thin" or "duplicate" content penalty. On [...]
This is the third and final post on getting your Localization effort off the ground. First post explored the initial phase of planning and setting expectations - How to Plan Website Globalization & Localization . Once you have a [...]
If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to [...]
With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve [...]
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and [...]
In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding [...]
As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry [...]
