If you aren't able to capitalize on your video, it can be wasted money -- but without video marketing, you can't catch up to the competition. How can you make sure your first video marketing campaign is a success? Read more...
Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online [...]
Being an online entrepreneur often comes with the determination to dominate your niche. Expertise, experience, and a keen ability to research greatly contribute to this goal. So does having an eye for detail. However, SEO is by far one of [...]
Nothing can undermine the efficacy of a well-crafted social post more than an image that busts, skews, or simply doesn’t fit.
Pinterest is a powerful platform for marketers and business owners — in fact, 69% of people browsing Pinterest find an item they purchase or plan to buy, compared to just 40% of people browsing Facebook. Marketers are wise to [...]
Structured data is a way of providing better context for Google, so it can read what is on your page and better understand it. It includes multi-platform supported markup to let you add a lot of important indexable information, [...]
As more smart speakers are sold, spoken search requests will greatly impact online reputation management. These new online reputation trends bring new challenges, making it more important than ever to repair a damaged reputation before it gets worse or build a positive presence to be a proactive “thought leader”.
Social commerce is changing the eCommerce Industry because it’s changing consumer behavior on social platforms. It’s now easier than ever to go from liking a bag on Instagram to buying a bag on Instagram.
The new European law governing data protection came into force. General Data Protection Regulation or GDPR has huge ramifications for all types of businesses; those which deal with large amounts of personal data will be the most affected. If [...]
As broadband connections get more affordable and widespread and the quality of mobile Internet grows, video content becomes an integral part of the online experience – and it means that video marketing also becomes an inherent part of marketing [...]