PPC With Real Results

Convert clicks to customers. Generate a much better ROAS with a PPC agency driven by data, creativity and hands-on account management.

Our award-winning team and leading-edge PPC marketing programs have generated millions of dollars in revenue for our clients.

Scroll down to learn how we make it happen.

Looking for a quote? Want to speak with a specialist? Fill out our contact form and let us help!

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We Help Great Brands – BIG and Small – Dominate PPC

What Our Clients Say About Our PPC Marketing Services

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

Data First

Data is the key to unlocking PPC success. We use data to inform our decisions and optimize your PPC advertising campaigns.

Proprietary Tech.

Our technology allows us to pull data that is not shown within various PPC ad platforms themselves (and for obvious reasons). We see Keyword-Level Quality Scores, AVG Spend vs Industry and Campaign Bounce Rate – meaning as a PPC agency, we offer our clients MUCH more than just clicks and conversions.

Signals VS Conversions.

Today’s PPC campaigns are driven by strategic keyword research and targeting, effective account structuring, progressive bidding techniques and conversion optimization. In the modern PPC landscape, all actions are treated equally unless the system is otherwise informed. We go to great lengths to educate and inform automated systems. The result is more ROAS for you.

Offline Conversion Tracking.

Your leads are up! So what? The end goal is more revenue. We close the loop. Did that lead get pitched offline and convert online? Did that online visitor buy the new TV in-store? Did they also buy the installation service? We tap into both your offline and online systems, hash data for privacy and use it to generate more revenue and profit.

Creativity

Your targeting has hit the bullseye. Now, how do you inspire action?

Compelling Ad Copy.

PPC marketing is highly competitive, with clicks extremely hard to come by. When you select us as your PPC agency, we learn your IBPs and write ad copy to suit. We focus on the user more than the algorithm and adjust from there.

Performance Design.

We check our personal opinions at the door and use data to develop world-class ad creative that appeals to your specific target audience. We test and refine the creative over time, leading to maximum performance.

Multivariate Testing.

While A/B testing pits two versions of a single ad creative against each other, multivariate testing analyzes the impact of multiple creatives and multiple elements SIMULTANEOUSLY – including background colour, images, layout, headline, CTA, offer, etc. – to zero in on the final design and copy that works best. We structure testing plans around volume and projected outcomes, ensure they’re repeatable, and adjust creative elements or rebuild them altogether, guided by real-world results.

Conversion Rate Optimization

Increasing your conversion rate is like uncovering the secret password that takes you to the next level in your favourite video game. We combine time-tested expertise and proprietary technology to get you results and revenue, not just clicks.

Landing Page Audit.

Every page that receives traffic from us – whether you designed it or we did – goes through a rigorous CRO and Technical review. When you buy traffic, it’s imperative that it lands on pages that can convert.

Landing Page Testing.

While an audit addresses obvious concerns,  ongoing testing allows us to continue to maximize conversions. This can include mouse tracking (heat mapping), form tracking, CTA tracking, live user testing, focus groups, etc. We use actual user data to influence landing page layout to increase conversion rates.

Landing Page Design.

Our team of designers know how you take your brand elements and use them in a way that inspires visitors to convert. The end result is more revenue with fewer clicks required, and in a PPC environment, that’s a huge win!

We Manage the Platforms
That Your Next Customers Are Using

We are a platform-agnostic PPC agency. Most of our clients are running one or a combination of the platforms listed below:

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

We Have the Clout to Back it Up

Proprietary Technology

Take the Guesswork Out of Digital

Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.

Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.

You’ve Got PPC Questions, We’ve Got PPC Answers.

We are an open book. We have tried our best to anticipate and answer any questions you may have in the most transparent fashion. If your questions remain unanswered please do not hesitate to reach out

YOU DO! At SEP, we believe your ad accounts are your property, and we simply manage them on your behalf.

When you select us as your PPC agency, you add us to your account and give us the administrative ability to manage it, or we can create a new account for you and provide you with control.

You do. With SEP, you own your account and pay your media bills directly using the terms established between you and Google, Bing, META or any other platform you run on.

We monitor and manage the budget on your behalf, using systems and processes designed to end each month with a media spend as close as possible to the agreed-upon target budget.

No. We believe clients should keep us on as their PPC agency in Toronto because we are doing great work that gets results and not because they’re locked into a long-term agreement. We know the contract only gets renewed if we produce results.

Every SEP contract includes a simple “out clause” with a minimum notice requirement designed to allow us to keep the project moving forward before we part ways.

The fact that SEP delivers results means we retain clients, even without a long-term commitment. Our average client stays with us for three years, and our longest has been a happy client for 14 years.

This one is a lot harder to answer. The rate we charge is based on a variety of factors.

One of the primary factors is how many platforms you want to advertise on. There’s a big difference between running Google only versus Google, Bing, META, TikTok, Spotify, etc.

The next important one is your ad spend, as a percentage of our fees are derived from that. We’re always working to get more conversions with the same or less spend, but when a platform is driving exceptional revenue results, many clients will increase their monthly ad spending in response.

Finally, we factor in creative costs. Do you need us to produce all of your creative or just some of it? Do you have a world-class in-house creative team that can deliver on ALL of our requests? Do you need us to design and/or build out landing pages?

At the end of the day, because each client is different, it’s best to speak with us and receive a custom quote. Our PPC marketing services start at $500 per month and go as high as $20,000+ per month for some clients, with the vast majority of client budgets sitting somewhere between $950 and $3,500 per month on average.

Sort of. At SEP, we don’t use automated audit tools. These tools create beautiful reports and help agencies sell services, but they provide very little client value beyond their surface appearance.

Instead, we do manual audits, allowing our top staff to dive into your digital assets and discover what’s working well and what might be hurting campaign performance.

If you have a more extensive account with a complex takeover, we will typically audit in advance at no charge to protect all parties. We handle audit requests on a case-by-case basis for small accounts. Most of the time, we can prepare a specific plan and show you what we will do differently (and why it will work) without completing a formal audit.

No, but we do guarantee our SERVICE. We’re confident that both our team and our proprietary tech stack – with experience and data not available to other agencies – will deliver the RESULTS you’re looking for. If we don’t, you’re welcome to show us the door.

We are a platform-agnostic PPC agency. Most of our clients run one or a combination of the platforms listed below:

  • Google (Search, Display, YouTube)
  • Bing (Search, Display)
  • Meta (Facebook, Instagram)
  • TikTok
  • LinkedIn
  • Pinterest
  • Spotify
  • Reddit
  • Amazon
  • Next Door
  • Connected TV
  • Digital Out of Home
  • Programmatic Campaigns

Our proprietary technology overlays data from all platforms onto easy-to-view charts. This lets us quickly zoom in on problem areas, optimize performance across all platforms and campaigns, and meet or exceed your objectives.

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