Rank higher and get ahead of your competition with enterprise SEO Toronto
Your enterprise business may be facing unique SEO challenges.
The recent Google algorithm update – BERT is the largest in a decade and fundamentally changes how pages are ranked. The algorithm helps Google understand the nuances and contexts of words using natural language processing (NLP) as they crawl and index pages.
This update may have dramatically impacted your rankings and enterprise businesses must determine ways to adapt their SEO to the preferences of this update.
To help your business quickly adapt and improve rankings, SEP uses Google’s Natural Language Cloud Technology (originally built for chatbots) to analyze websites’ using this same NLP to better align optimizations with how Google will understand a website.
SEP understands how to work alongside Google’s fluid algorithm changes, often building our own proprietary technology or API connections to solve new challenges. With 20 years of experience in the industry we have enterprise SEO experts locked and loaded, ready to help large businesses overcome these challenges. Here’s how we maximize ROI on Google with our SEO services:
Featured Snippet/Voice Search Optimizations
Did you know:
Websites that earn a featured snippet spot on SERPs take 30+% of clicks for a search inquiry.
When users complete voice searches on their android phones, Google home and other smart voice devices – feature snippets are the answers read out by the device first.
This means features snippets are an important piece of real estate on Google’s SERPs if you want your customers to find your business.
SEP can identify thousands of featured snippet opportunities, optimize pages, and monitor keyword rankings.
Need an End to End Partner? Get Fully Managed SEO
1) Keywords-to-Content
SEP can write high-quality content supported by keyword research, on-page preparation, and strategic content briefs. We’ll even handle publishing your content to get it live and in front of your customers.
Here are the types of content we can create for your website:
- Web Pages
- Blog Articles
- Google News Content
- Product Descriptions
- FAQ Sections
2) Analysis-to-Edits
SEP handle the analysis of existing page rankings, identify opportunities, and work within your website’s Content Management System (CMS) to implement SEO recommendations for you.
Imagine having one partner for all your SEO needs. SEP can make the following type of back-end edits as a part of a fully managed SEO service:
- H1 changes
- Keyword densities
- Internal linking
- Page HTML mark up
- Schema structured data
- Paragraph formatting
- Bolding
- Alt-text & image names
- Sentence re-structuring.
- Page summary and conclusion additions
- And more!
Website staging
Concerned about edits made to your live site? Want to test the impact on UX and conversion rate first?
We’ll stage all SEO implementation on your website on a test site first for your approval. See what they look like and the impact on metrics before they’re published live on your site! So, there’s no surprises and you get to sign-off on all changes.
Get the Traffic Your Business Needs with Our Full Suite of Enterprise SEO Services
Organic Search/Paid Search Keyword Analysis
We use our proprietary organic/paid keyword analysis software to get you the most out of your marketing dollars.
This leading-edge software connects to Google Ads and GSC APIs to analyze keyword data side by side. It automatically tells you which keywords you should be bidding on due to not ranking in the top 3, or if you do not need to be bidding due to strong organic coverage.
SEP helps enterprise clients WIN:
This approach saved one of our largest clients $450K in media spend over 6 months and grew sales market share by 17%.
CMS
In the world of enterprise, CMS can be complex. Often the more complex systems use JavaScript technologies such as Angularjs and React. As a result, this can make on-page and technical SEO (especially crawlability) far more difficult.
Many Enterprise CMS’ also have an ecommerce component which requires a different set of skills.
Our team has an intimate understanding of these CMS challenges. We have a full breadth of experience tackling these obstacles in the most efficient way possible.
Tracking
CMS can also make tracking (mainly for Google Analytics and Google Tag Manager) difficult. The ecommerce component will require its own enhanced tracking setup.
CRMs (Salesforce, HubSpot, etc.) are frequently used by enterprise clients. In most cases they want these connected to traffic tracking systems like Google Analytics in order to close their marketing loop.
Our enterprise SEO consultants can help you make sense of CMS complexities and easily build out your tracking system to give you insights at every stage of the customer journey and future proof your data integrity.
Data Analysis
Enterprise websites normally get higher traffic with visitors clicking through to thousands of pages through millions of keywords.
- Google Search Console saves keyword data
- Google Analytics saves traffic and user behaviour data
- Google Ads saves paid traffic data
Limitations of Google tools
Google provides these tools to connect data, yet it does not provide a full view. Therefore, analyzing data and getting cross-platform insights can be difficult.
Google Search Console saves only 16 months’ worth of data, adding more challenges to year over year historic data analysis.
An enterprise SEO company that doesn’t have proprietary systems built to handle large sets of data, will not have the capabilities to support enterprise SEO clients. At Search Engine People we have proprietary tools that we’ve built specially to manage SEO and easily draw actionable insights for your business.
Geolocation and international SEO
Does your enterprise business have multiple locations/offices and operate in in several countries? To handle an enterprise SEO project, a client will require a partner with in-depth international SEO knowledge and local SEO expertise to support hundreds of locations.
Our team understands these location challenges and can provide the resourcing to handle the needs of large clients.
GET A TOTALLY FREE ENTERPRISE SEO CONSULTATION!
Search Engine People has the knowledge and know-how to provide the best enterprise SEO solutions that produce results for any future enterprise client.
Get in touch to discover how our enterprise SEO agency can help your business.
