Inbound Marketing Landing Page Design
When people come to your website for the first time, they typically don't know much about your business. They don't know who you are, what you offer, and if you are trustworthy or not. You have only a few seconds to make a favorable impression, show off your offering and build trust.
Keep in mind that these new visitors to your website are fickle your site could be just one of many they have clicked on. If you can't show visitors within the first few seconds that your business can help them, many of your visitors will hit the back button - fast. That's why it is so important that any landing pages you create as part of your marketing automation strategy are carefully designed to draw users in, clearly state your offer or benefits, and compel them to take action.
Landing Pages for Marketing Automation
Landing pages for marketing automation are website pages specifically designed to convert your visitors into leads. A visitor is commonly directed to a landing page after clicking through a CTA on another part of your website, or through an advertisement.
Landing pages are important for marketing automation because they allow you to capture prospects' data through a form that they fill out in order to receive your offer. This information can then be used to further customize marketing efforts toward the prospect. In the Inbound Marketing methodology, landing pages give you the opportunity to capture and leverage the data of prospective customers so that you can serve them relevant, valuable content that corresponds with their position in the buying cycle.
Why SEP?
The Marketing Automation team at Search Engine People is highly experienced in creating landing pages that simply work. Our years of SEO, copywriting and conversion optimization knowledge gives us the tools we need to handle all aspects of landing page optimization. From the layout, colours and design of your landing page to crafting enticing copy and capturing the data you need from your visitors, SEP can develop, implement and test landing pages as part of your inbound marketing strategy.
To find out more about landing page design for marketing automation, contact Search Engine People at 1.877.584.7304.