Marketing Automation ROI, Analytics & Reporting
Need a better way to track your marketing ROI? Using marketing automation software, you can get a more accurate look at the success and return of your digital marketing efforts. Inbound marketing analytics are built into popular tools such as HubSpot, allowing you to track in detail the success of the content you have created, as well as other promotional materials like landing pages and calls to action.
Marketing automation analytics offers closed-loop reporting on your leads, giving you the ability to see precisely which leads became customers, and ultimately, how much it cost your business to gain that customer. By capturing historical data, marketing automation software can compare the performance of your inbound marketing campaigns month over month, or year over year in order to better gauge your results.
Why Choose SEP for Your Marketing Automation Analytics?
Search Engine People has the experience and knowledge necessary to interpret and analyze the data collected by your marketing automation software to make recommendations that improve the performance of your campaigns. Our specialists will not only tell you what your inbound marketing ROI is, they will offer suggestions on how to increase your return and still attract high-quality leads.
Well also take a look at the specific details tracked by your inbound marketing platform such as the pages a lead has visited, what type of information they have submitted, which keywords they used to land on your page and transform this information into actionable recommendations that can be used to guide your digital strategy going forward.
Want a more in-depth analysis of your digital marketing ROI? Contact SEPs Marketing Automation experts today to learn more!