AMAZON MARKETING AGENCY
Nearly Two Decades of Search and Paid Advertising Experience To Help You Sell More
Did you know that Amazon product pages that feature high-performing keywords become more relevant to shoppers, which boost the page’s performance in Amazon’s organic search results. Combined with the search lift that comes from paid ads, effectively running an Amazon marketing strategy can have a huge impact on selling more products and growing your business.
Starting with Brand registry to shipping, listing, optimizing, selling, advertising and getting reviews, we can help your business build a strong presence on Amazon.
CLIENTS WE'VE AMAZED
Amazon Ranking Factors
Search Keywords: Search keywords are important to get traffic on Amazon. Which is why you need now what keywords your customers are using to search for your products, and that those keywords are included in your product listings.
Conversion Rates: Actual purchases from your store affect your rankings. And what is important to remember is that unlike Google search where searchers are looking for product information, on Amazon they are ready to buy. So your store text and product listings need to focus on great sales copy and closing the deal.
Product Reviews: Reviews are paramount in terms of Amazon ranking, but they need to be authentic reviews, and Amazon knows the difference.
Overall Sales & Experience: Not only do product sales affect ranking but return rate and re-order rates do as well. Amazon wants to be sure that people come to the site, find what they are looking for, and are pleased with the product they receive.
Price Comparison: Amazon continuously scans the internet gathering competing price data, and if a brand attempts to maintain a premium on its Amazon pricing, Amazon is going to be aware of this and will likely factor this in when determining organic visibility in the search results.
Product Images: Since product sales affect rankings, good quality images do as well. With out quality images you can not sell products, which will than have a negative impact on your rankings.