AMAZON MARKETING AGENCY

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AMAZON MARKETING AGENCY

Nearly Two Decades of Search and Paid Advertising Experience To Help You Sell More

Did you know that Amazon product pages that feature high-performing keywords become more relevant to shoppers, which boost the page’s performance in Amazon’s organic search results. Combined with the search lift that comes from paid ads, effectively running an Amazon marketing strategy can have a huge impact on selling more products and growing your business.

Starting with Brand registry to shipping, listing, optimizing, selling, advertising and getting reviews, we can help your business build a strong presence on Amazon.

Why Hire an Amazon Marketing Agency

Utilizing Amazon marketing expertise early on is a highly effective way for companies to start establishing position in an increasingly competitive online marketplace.

Many companies do not have the time, resources, or expertise to launch a successful Amazon strategy. In addition to helping you develop your Amazon store, an Amazon marketing agency can help you rank for keyword searches, develop reviews, and ramp up your sales quickly with paid advertising.

What you can expect from your Amazon marketing agency:

  • Managing, execution and analysis of your Amazon pages and campaigns
  • Driving sales conversion through Sponsored Products, Headline Search Ads, and Product Display Ads
  • Search optimization and keyword analysis
  • Detailed reporting and performance metrics
Amazon Marketing Agency
Amazon Advertising Agency

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Amazon Search Optimization

Leverage Amazon Marketing Services (AMS)

Amazon Marketing Services is a self-service, pay-per-click advertising solution for keyword-targeted ad campaigns. Amazon Marketing Services help more shoppers discover and buy your products and increase the visibility of your products. And whats great about AMS,  you only pay when customers click your ads. Once an AMS campaign has been launched, it needs to be monitored and adjusted to get the best possible results.

Your Amazon marketing agency can help you to:

  • Advertise your products on Amazon with pay-per-click ads
  • Control your spend with a daily budget
  • Measure ROI and optimize campaign performance with sales reporting

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Amazon Search Optimization

Amazon’s search engine algorithm has a name,  it's called A9, and Like Google, A9 works to find the right pages using specific on-page and off-page data to build their own SERPs. Simply put, ranking higher in a keyword SERP on Amazon equates to more sales for your business.

With a lot of third party sellers on Amazon, it has been increasingly difficult to be found and understanding the factors that influence visibility is important to generate sales. Which is why an Amazon marketing agency is a much needed resource to ensure your product listings are optimized.

Amazon Search Optimization
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Amazon Ranking Factors

Search Keywords: Search keywords are important to get traffic on Amazon. Which is why you need now what keywords your customers are using to search for your products, and that those keywords are included in your product listings.

Conversion Rates: Actual purchases from your store affect your rankings. And what is important to remember is that unlike Google search where searchers are looking for product information, on Amazon they are ready to buy. So your store text and product listings need to focus on great sales copy and closing the deal.

Product Reviews: Reviews are paramount in terms of Amazon ranking, but they need to be authentic reviews, and Amazon knows the difference.

Overall Sales & Experience: Not only do product sales affect ranking but return rate and re-order rates do as well. Amazon wants to be sure that people come to the site, find what they are looking for, and are pleased with the product they receive.

Price Comparison: Amazon continuously scans the internet gathering competing price data, and if a brand attempts to maintain a premium on its Amazon pricing, Amazon is going to be aware of this and will likely factor this in when determining organic visibility in the search results.

Product Images: Since product sales affect rankings, good quality images do as well. With out quality images you can not sell products, which will than have a negative impact on your rankings.

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