Top SEO Company That Actually Delivers

A data-driven approach to SEO that turns rankings into traffic and traffic into customers. Our SEO marketing moves beyond vanity metrics to deliver SEO results that add profit directly to your bottom line.

A data-driven approach to SEO that turns rankings into traffic and traffic into customers. Our SEO marketing moves beyond vanity metrics to deliver SEO results that add profit directly to your bottom line.

Our award-winning team and leading-edge technology have generated millions of dollars in revenue for our clients.

Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with a specialist? Fill out our contact form and let us help!

Our SEO Approach

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Our award-winning team and leading-edge technology have generated millions of dollars in revenue for our clients.

Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with a specialist? Fill out our contact form and let us help!

Our SEO Approach

We Help Great Brands - BIG and Small Dominate SEO

What Our Clients Say about Our SEO Services

Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.

Lisa Parise

Attention to detail and plans for consistent growth and improvement.

Kevin Caspersz

We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.

Colin Brunet

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

Better Rankings

SEO success starts with rankings. At Search Engine People (SEP), we like to divide keywords into unique groupings that feed into the SEO strategy we custom-design for you.

Must Rank Keywords.

These keywords do most of the heavy lifting. They are the hardest to obtain but deliver the biggest payoff. Odds are, when you rank for your Must Rank terms you will also rank for all other term categories (so long as you let us do our thing). Our Must Rank terms are often found within Pillar Pages, Products, Services and of course, the Home Page.

Seed Terms.

Often an extension or niche variant of our Must Rank terms. These keywords skew more specific. Individually they do not impress but as a group they have a meaningful impact. We often straddle the line between the Middle of Funnel and the Bottom of Funnel keywords when selecting seed terms. Our Seed Terms are typically part of a Content Hub occasionally linked to by main navigation but most often connected by Pillar Pages.

Informational Keywords.

In most cases, your Blog. These terms skew Top of the Funnel but occasionally blend into the middle. The trick here is great keyword research, topic selection and quality writing. Do the hard work upfront, and your efforts will be rewarded. At Search Engine People we believe in building complete content strategies that interconnect all levels of terms.

More Traffic

As rankings increase, you’ll notice upward trends in traffic. This is where many an SEO agency might conclude its work and hand you an invoice. At Search Engine People, we know that to help our clients rise above the competition, this is where the hard work begins.

Data.


Our proprietary systems allow us to track more data than what can commonly be found within Google Analytics (GA), Google Search Console (GSC), Adobe Analytics, etc. We provide data warehousing, allowing clients to see long-term views well beyond what is available within platforms such as GSC.

Analysis.


Any SEO company worth its salt can increase traffic to your website. Increasing traffic from your target buyer personas requires unique expertise and experience. Using the data gathered within your data warehouse, our team provides analysis, then updates project plans accordingly.

CRM Connections.


Our focus is on what drives growth for you. By connecting all data sources, our team can make the tough decisions that benefit you most – like putting more effort into a keyword with 50 monthly searches, knowing it will generate more valuable customers than another with 500.

Increase Qualified Traffic
Increase Qualified Traffic

Increased Revenue

When evaluating an SEO program, revenue is the only logical success metric. Rankings and Traffic are key initial signals, but without revenue, the entire program is just a vanity play. While there will be some quick wins, long-term results that enhance your bottom line are our end goal. Here are some key elements that make this possible.

Offline Conversion Tracking.

By measuring lead volume and lead quality (MQL, SQL, SAL, etc.), we can better measure organic impacts in real time and hone in on the keywords and content that best drive revenue.

Revenue Tracking.

Whether you are running an e-commerce site with precise attribution models or a B2B organization with a complex sales cycle, we have measurement models that work. Our team is intensely focused on the actions that drive real, measurable revenue.

Strategy Review.

We aren’t easily satisfied. A report that shows off massive traffic gains but low revenue attribution is meaningless to us. We zero in on strategies and actions that deliver the best results and adjust our plans as you release new products or services so the wins continue to pile up.

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

Melissa Clemence VP of Marketing & Communications

We Have the Clout to Back it Up

Proprietary Technology

Driving Data Rich Insights

Take the guesswork out of digital. Our systems lead to predictable growth.

Meaningful insights that lead to impactful actions. Our tech stack brings third-party data and your own first-party data together. With deeper learning comes better outcomes. In combination with a skilled team, we are able to drive predictable growth consistently.

You’ve Got SEO Questions, We’ve Got SEO Answers

We’re the leading SEO agency in Canada for a reason.

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The timeline changes from one project to the next but there are some safe assumptions that apply to most.

Typically, you will see movement within 3-4 months. During this time, your pages related to various keywords move upward on Google’s Search Engine Results Pages, and you can see the light at the end of the tunnel.

Within months 4-6, you can expect more substantial gains. Those improved rankings are starting to pay off with more qualified traffic and leads. For some, it will be a few months before you see top five rankings, while others may already be in position #1 by this stage. Competition and where you started from are factors in determining how quickly your results materialize.

A proven SEO company like ours will have a system to ensure projects move quickly without taking unnecessary risks. We‘ve invested over $2 million in developing the proprietary technology to pull and analyze the incredible volumes of data we use to predict outcomes. This allows us to forecast with a greater accuracy than virtually any other SEO company in Canada and adjust strategies or tactics to obtain the best possible result.

No, but you’ll likely regret stopping. It’s important to remember that SEO is earned media but not owned media. Getting to position #1 on Google is always significantly harder than maintaining position #1 on Google. When you stop SEO, it will only be a matter of time before your rankings fall, especially if your competitors keep spending as they vie for your space.

Unfortunately, there is no way to know for sure. Some companies who halt their SEO get lucky and maintain their rankings for 12+ months. However, most see their hard-fought-for rankings start to fall within 3-4 months.

We always advise our clients not to roll the dice. We’ve seen the adverse outcomes when that advice is not taken.

With all of that in mind, when you select us as your SEO agency, you are not locked into a long-term contract. Our agreements include cancellation protection that allows you to move on from the project should you choose.

Both, but in almost 100% of cases, you’ll require ongoing work to see ongoing success. Remember, your competitor is likely still spending, and Google isn’t sitting still either. They’re using AI and other learning to tweak their algorithms, requiring us to adjust at a moment’s notice.

One-time work is typically designed to ensure the building blocks for SEO are in place within your digital assets. This could include technical improvements or cleanup of your website code, small on-page changes, navigational adjustments, etc. While these changes improve your site’s ability to rank, they are likely not enough to earn and maintain a high ranking.

When you add ongoing SEO work by an expert SEO agency to your one-time improvements, there is a much higher likelihood of success. SEO is constantly evolving, and competitors are constantly improving. It’s vital that you stay in the race.

When you connect with one of our specialists, we can inform you whether one-time changes will allow you to meet best practices and improve your results.

No. We believe clients should keep us on as their SEO agency in Toronto because we are doing great work that gets results and not because they’re locked into a long-term agreement. We know the contract only gets renewed if we produce results.

Every SEP contract includes a simple “out clause” with a minimum notice requirement designed to allow us to keep the project moving forward before we part ways.

The fact that SEP delivers results means we retain clients. Our clients stay with us for an average of three years, all without any long-term requirements. Our longest client has been with us for more than 14 years!

There is no one-size-fits-all solution when it comes to SEO. That’s why we thoroughly analyze your digital assets and company needs before we quote on your project. But the short answer is we have clients ranging who spend from $1,000 to $30,000+ per month, with the vast majority falling closer to the lower end.

Before selecting us as your SEO company of choice, you will meet with one of our Senior Strategists. We don’t offer pre-determined packages here at SEP, so we use this time for discovery. During the discovery call, we will learn about your business, solutions, target market, competitors, goals, past SEO work, etc. This allows the Senior Strategist to build a custom plan, which the sales team will use to provide a detailed quote.

NO. Our work is done entirely in-house, with the vast majority of our staff located within the GTA. Others reside in Alberta, BC, Quebec and USA markets or abroad.

When you select SEP to be your SEO agency, specific team members will be assigned to your account, and you’ll communicate with them directly.

SEP doesn’t use white-label solutions provided by other vendors. Any work we provide is for you and you alone and is performed in-house. We are not a jack-of-all-trades agency, so If there is a service we do not offer but you may benefit from, we have lots of contacts within the marketing industry and will gladly refer you to a trusted provider.

Yes. We guarantee work quality. We guarantee we will provide the deliverables promised to you when scoping your project.

We cannot guarantee results. There are lots of agencies out there willing to do so, but the fact remains that we do not own or control Google, and they make algorithmic updates at will.

Our systems and processes are proven to drive results. There is a reason why SEP has withstood the test of time within the SEO industry. We generate great results for our clients, and they stick with us for that reason.

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