Case Study: Discovery Channel

Discovery Channel Gets Discovered


Discovery Channel LogoThe Discovery website was receiving three times more traffic than the .ca website. The website faced technological issues and as a result many pages over 6 months old had still not yet been indexed by search engines. Discovery Channel’s goal was to resolve the technological issues and increase the amount of traffic to the Canadian website.


To resolve this situation, Search Engine People developed a search engine marketing strategy and an actionable SEO plan that included:

  • Implementation of Strategic SEO tactics for all text and images throughout
  • Support of the on-page organic optimization efforts with a social media strategy for Discovery Channel which included the use of various high-profile online social networks
  • The creation of a comprehensive blog strategy to help Discovery reach a wider audience while also working around the technology challenges


Increase in unique visitors
Increase in organic search traffic
pages indexed in one year

The search engine marketing strategies generated by Search Engine People were a tremendous success:

  • Unique visitors increased by 70% Year-over-Year
  • Year-over-year organic search traffic increased 112.4% compared to the same time period from the year before
  • The number of Discovery pages indexed by search engines increased – from 400,000 indexed pages to over 17 million in one year